The retail touch screen display market has grown rapidly in recent years, with the market size projected to increase from $13.77 billion in 2023 to $15.36 billion in 2024, at a compound annual growth rate (CAGR) of 11.5%. This growth is driven by the increasing adoption of digital signage in retail environments, expansion in the retail industry, rising consumer demand for self-service options, enhanced shopping experiences through technology, and growing demand for interactive product catalogs. The market is expected to reach $23.91 billion by 2028, with a CAGR of 11.7%. This forecasted growth is attributed to the rising adoption of interactive and immersive shopping experiences, the growing demand for self-service kiosks, the expansion of retail outlets, increased investment in smart retail solutions and IoT integration, and the demand for mobile-friendly touch screen solutions. Major trends include advancements in retail technology, adoption of advanced multi-touch technologies, developments in haptic feedback systems, the creation of ultra-thin and flexible display solutions, the integration of gesture recognition technology, and the incorporation of blockchain technology.
Global Retail Touch Screen Display Market Key Driver
The expansion of retail chains is expected to drive the growth of the interactive video wall market. As urbanization increases and disposable incomes rise, consumer behavior is shifting toward the convenience and variety offered by retail chains. Retail touchscreen displays play a crucial role in enhancing customer engagement, streamlining operations, and improving brand perception, which supports the expansion and scalability of these chains. For example, in January 2024, the National Association of Convenience Stores reported an increase in the number of convenience stores to 152,396 in 2024, up from 150,174 in 2023, reflecting a 1.5% rise in store count. This growth in retail chains is fueling the demand for interactive video walls.
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Global Retail Touch Screen Display Market Segments
The retail touch screen display market covered in this report is segmented –
1) By Type: Resistive Touch Screen, Capacitive Touch Screen, Infrared Touch Screen, Other Types
2) By Technology: Liquid-Crystal Display (LCD), Light-Emitting Diode (LED), Organic Light-Emitting Diode (OLED), Other Technologies
3) By Application: Interactive Point of Purchase (IPOP), Retail Brand Experience (Table), Point Of Sale (POS) Equipment, Automated Teller Machine (ATM), Other Applications
By Geography:The regions covered in the retail touch screen display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the retail touch screen display market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
Major Retail Touch Screen Display Industry Players
Samsung Electronics Co. Ltd., LG Corporation, 3M Company, Fujitsu Limited, NEC Corporation, Sharp Corporation, Corning Incorporated, AUO Corporation, Innolux Corporation, Hisense Group, Advantech Co. Ltd., Synaptics Incorporated, Planar Systems Inc., Posiflex Technology Inc., Elo Touch Solutions Inc., ViewSonic Corporation, Flytech Technology Co. Ltd., AOPEN Inc., Avalue Technology Inc., Amongo Display Technology (Shenzhen) Co. Ltd., Displax SA, Zytronic PLC, IBASE Technology Inc., UICO LLC, Waveshare Electronics Ltd.
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Retail Touch Screen Display Market Overview
Retail touch screen display refers to a digital screen used in retail environments that incorporates touch-sensitive technology. These displays allow customers to interact directly with the content displayed on the screen by touching it, rather than using a traditional keyboard or mouse. These screens improve customer experience by offering an intuitive platform for activities such as browsing, price checking, and direct buying.
Retail Touch Screen Display Global Market Report 2023 provides data on the global retail touch screen display market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The retail touch screen display market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
