What Has Driven the Growth of the Scented Candle Market in Recent Years?
The scented candle market has seen considerable growth due to a variety of factors.
• There has been a robust growth in the size of the scented candle market in the past few years. The market is expected to increase from $4.11 billion in 2024 to $4.36 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 6.0%. Factors contributing to this expansion during the historic period include trends in aesthetics and décor, wellbeing and stress reduction, seasonal and festive demands, gifting, personalization, and shifts in scent preferences.
What Is the Forecasted Market Size and Growth Rate for The Scented Candle Market Size?
The Scented Candle market is expected to maintain its strong growth trajectory in upcoming years.
• Over the coming years, the scented candle market is projected to witness robust expansion. It is anticipated to reach an impressive $5.63 billion by 2029, with a compound annual growth rate (CAGR) of 6.6%.
The predicted growth during this period is linked to factors such as wellness and mindfulness practices, fragrance innovation, seasonal and special occasion demand, personalization and customization, as well as sustainability and environmentally friendly practices. Future market trends to watch out for include an emphasis on overall wellbeing, the use of natural and botanical fragrances, limited edition products, unique combinations of scents, and the inclusion of therapeutic and mindfulness practices.
What Factors Are Driving Growth In The Scented Candle Market?
The anticipated growth of the scented candle industry is largely attributed to alterations in lifestyle causing stress and related health problems. Stress is any kind of change that leads to physical, emotional or psychological strain, and anything demanding attention or action can trigger it. The COVID-19 epidemic has brought on many transformations in people's lives, including feelings of uncertainly, disruptions to daily routines, financial struggles, and social loneliness. These shifts have subsequently stimulated feelings of worry and stress. In order to reduce these feelings of worry and despair, people are turning to natural, toxin-free methods like aromatherapy, which utilises scented candles. For instance, Champion Health Inc, a UK-based health and wellness platform providing mental health assistance for employees, reported in 2024 that symptoms of anxiety and depression are persistently high, with anxiety symptoms increasing by 8% and depression symptoms rising by 11% compared to the previous year, 2023. Hence, lifestyle changes causing stress and related health conditions are stimulating the growth of the scented candle industry.
What Are The Main Segments Of The Global Scented Candle Market?
The scented candle market covered in this report is segmented –
1) By Product Type: Jar, Pillar, Tea light, Tumbler, Vase, Other Product Types
2) By Raw Material: Wax, Liquid Dyes, Soy, Glass, Other Raw Materials
3) By Fragrance: Fruit, Flower, Spice, Blends, Other Fragrances
4) By Sales Channel: Online Retails, Offline Retails
Subsegments:
1) By Jar: Glass Jar Candles, Metal Jar Candles
2) By Pillar: Classic Pillar Candles, Decorative Pillar Candles
3) By Tea Light: Standard Tea Light Candles, Scented Tea Light Candles
4) By Tumbler: Glass Tumblers, Decorative Tumblers
5) By Vase: Ceramic Vases, Glass Vases
6) By Other Product Types: Votive Candles, Floating Candles, Container Candles
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What Emerging Trends Are Influencing The Growth Of The Scented Candle Market?
Major market participants are opting for product innovation strategies to stand out in the market. For example, in November 2022, Shefar, a direct-to-consumer fragrance brand from Japan, introduced a product line of scented candles by the name of Liela and Mullan Candles. These candles add to the range of the brand's aroma-centered offerings, leaning on the idea of 'the girl of your dreams.' The formulation of these candles was designed responsibly, ensuring a strong scent without hampering the burning performance or increasing soot emission. The Liela Candle gives off a blend of fine jasmine, calming vanilla, and sandalwood, presenting an elegant and subtly sweet trail. Conversely, the Mullan Candle fuses a light citrus smell, a powerful floral fragrance, and a hint of patchouli's smoky scent, setting up a sophisticated and tranquil atmosphere.
Who Are the Key Players In The Scented Candle Market?
Major companies operating in the scented candle market include:
• California Exotic Novelties
• Colonial Candles Inc.
• CoScentrix LLC
• Diptyque Paris
• Himalayan Trading Post Inc.
• Magnolia Scents by Design LLC
• Mel's Candles LLC
• Newell Brands Inc.
• Northern Lights Candle Co. LLC
• Amy's Country Candles LLC
• BeCandle LLC
• Bolsius International BV
• Brandt Kaarsen BV
• Bridgewater Candle Company LLC
• Voluspa Inc.
• Paddywax Candles Inc.
• Nest Fragrances LLC
• Homesick Candles LLC
• Capri Blue Candles LLC
• Chesapeake Bay Candle Company LLC
• Yankee Candle Company Inc.
• Thymes Fragrances LLC
• Mrs. Meyer's Clean Day
• Trapp Candles
• Illume Candles
• Village Candle
• Millefiori Candles
• Stonewall Candle Company
• WoodWick Candle Company LLC
• DW Home LLC
What Is The Most Dominant Region In The Scented Candle Market?
North America was the largest region in the scented candle market in 2024. The regions covered in the scented candle market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
