What are the Historical Developments and Current Growth Metrics of the Sex Toys Market?
The sex toys market has seen considerable growth due to a variety of factors.
• The sex toys market will grow from $38.19 billion in 2024 to $41.94 billion in 2025, at a CAGR of 9.8%.
The growth is driven by the rise of events and expos dedicated to sexual well-being, increasing online forums, mobile app growth, sex-positive workshops, and a focus on mental health.
What Is The Projected Growth Of The Sex Toys Template Market?
The sex toys market is expected to maintain its strong growth trajectory in upcoming years.
• The sex toys market is projected to grow to $60.15 billion by 2029, at a CAGR of 9.4%.
Growth is attributed to the rise of subscription services, research and development investment, increased sex education participation, LGBT community demand, and e-commerce growth. Major trends include technological advancements, powerful G-spot stimulation, sensor integration, VR/AR, and remote-controlled vibrators.
What Are The Key Drivers Fueling Growth In The Sex Toys Market?
The growth of the sex toys market is predicted to be driven by the increasing expansion of e-commerce. E-commerce, an abbreviation for electronic commerce, pertains to the online buying and selling of products and services. The escalated magnification of e-commerce originates from progress in mobile technology, digital advertising, logistics management, effective supply chain, AI for personalized shopping experiences, and services of buy-now-pay-later. Sex toys are predominantly sold online through e-commerce platforms due to the privacy and convenience it provides, along with comprehensive product details and a wide range of options available to customers. For example, data from the United States Census Bureau, a government agency based in the US, shows that in May 2024, the US retail e-commerce sales for the first quarter of 2024, after accounting for seasonal variation, touched $289.2 billion, showing a growth of 2.1 percent (±0.7%) in comparison to the last quarter of 2023. Consequently, the increasing prevalence of e-commerce is bolstering the expansion of the sex toys market.
What Are The Principal Market Segments In The Global Sex Toys Industry?
The sex toys market covered in this report is segmented –
1) By Product: Vibrators, Dildos, Penis Rings, Anal Toys, Masturbation Sleeves, Sex Dolls, Harnesses, Other Products
2) By Distribution: Specialty Stores, Supermarket Or Hypermarket, E-commerce, Mass Merchandizers
3) By End User: Female, Male, Other End Users
Subsegments:
1) By Vibrators: Bullet Vibrators, Rabbit Vibrators, Wand Vibrators, G-Spot Vibrators
2) By Dildos: Realistic Dildos, Non-Realistic Dildos, Strap-On Dildos
3) By Penis Rings: Silicone Penis Rings, Metal Penis Rings, Adjustable Penis Rings
4) By Anal Toys: Butt Plugs, Anal Beads, Prostate Massagers
5) By Masturbation Sleeves: Male Masturbation Sleeves, Vagina Masturbation Sleeves, Stroker Sleeves
6) By Sex Dolls: Silicone Sex Dolls, TPE (Thermoplastic Elastomer) Dolls, Inflatable Sex Dolls
7) By Harnesses: Strap-On Harnesses, BDSM Harnesses, Adjustable Harnesses
8) By Other Products: BDSM Toys, Lubricants And Massage Oils, Bondage Gear, Erotic Games
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How Are Emerging Trends Reshaping The Dynamics Of The Sex Toys Market?
Leading firms in the sex toys market are now prioritizing the development of trailblazing technologies like AI-based sex toys, to significantly transform the user experience and enhance customization and interaction. These AI-based sex toys are adult recreational products that use artificial intelligence to augment user experience, customizability, and interaction. For example, in July 2024, LELO, an adult toy and sexual wellness products manufacturing company in Sweden, unveiled an AI masturbator – a futuristic male masturbator endowed with AI interactive mode and liquid silicone for a realistic feel, that can be connected through a user-friendly LELO app. This cutting-edge device gives customized vibrations, smartly modifying according to the user's likes and responses to give a uniquely personal experience. The masturbator is equipped with sophisticated sensors that keep track of usage patterns and spontaneously adapt, guaranteeing optimal satisfaction. With a gracefully sleek and ergonomic design for user comfort and easy handling, it also includes a range of adjustable settings that can be accessed through an associated app.
Who Are the Key Players In The Sex Toys Market?
Major companies operating in the sex toys market are:
• Reckitt Benckiser Group plc
• Ansell Healthcare LLC
• Adam & Eve LLC
• LELO Sweden AB
• Crave Innovations Inc.
• Luvu Brands Inc.
• Tantus Inc.
• California Exotic Novelties LLC
• CalExotics
• Dame Products Inc.
• OhMiBod LLC
• Bad Dragon Enterprises Inc.
• Rocks Off Limited
• OhnutCo Inc.
• Jimmyjane Inc.
• LifeStyles Healthcare Pte Ltd.
• Fun Factory GmbH
• BMS Factory Inc.
• Bijoux Indiscrets S.L.
• Crystal Delights LLC
• Hot Octopuss Limited
• NS Novelties LLC
• Lovetreats LLC
What Are The Regional Insights Into The Sex Toys Market?
North America was the largest region in the sex toys market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sex toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
