The Sexual Wellness Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The size of the sexual wellness market has seen significant growth lately. It is projected to increase from $47.27 billion in 2024 to $51.56 billion in 2025, with a compound annual growth rate (CAGR) of 9.1%. Historical growth in the market is linked to shifting cultural perspectives on sexuality and sexual health.
The sexual wellness market is predicted to expand to a size of $72.32 billion by 2029. This growth signifies a compound annual growth rate (CAGR) of 8.8%.
Download Your Free Sample of the 2025 Sexual Wellness Market Report and Uncover Key Trends Now!The drivers in the sexual wellness market are:
• Changes in societal attitudes towards sex and sexual health
• Increasing emphasis on overall health and wellness
• Improvement in sexual education
• Acceptance and normalization of sexual wellness products and practices
The sexual wellness market covered in this report is segmented –
1) By Product: Antifungal Agents, Sex Toys Or Vibrators, Condoms And Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products
2) By Packaging Type: Blister Packs, Bottles And Dispensers, Clamshell Packaging, Tubes, Cardboard Boxes, Jars, Sachets, Pump Bottles
3) By Consumer Orientation: Men, Women
4) By Distribution Channel: Modern Trade, Convenience Stores, Departmental Stores, Specialty Stores, Mono Brand Stores, Online Retailers, Drug Stores
The trends in the sexual wellness market are:
• The integration of IoT technology in sexual wellness products is an emerging trend.
• Smart sex toys are becoming increasingly popular in the market.
• Virtual reality technology is being used to foster immersive sexual experiences.
• Ai-powered sex toys represent a significant upcoming trend.
The major players in the sexual wellness market are:
• Reckitt Benckiser Group plc
• Okamoto Industries Inc.
North America was the largest region in the sexual wellness market in 2023