What Has Been the Growth of the Sexual Wellness Market So Far?
The sexual wellness market has seen considerable growth due to a variety of factors.
• The sexual wellness market is expected to rise from $47.27 billion in 2024 to $51.56 billion in 2025, at a CAGR of 9.1%.
The growth is fueled by changing attitudes towards sex and sexual health, a growing focus on overall well-being, improved sexual education, and the increasing acceptance of sexual wellness products and practices.
How Will the Sexual Wellness Market?
The sexual wellness market is expected to maintain its strong growth trajectory in upcoming years.
• The sexual wellness market is expected to grow to $72.32 billion by 2029, growing at a CAGR of 8.8%.
The growth is due to increased STD prevalence, greater acceptance of sexuality discussions, product variety expansion, online shopping, and improved marketing. Key trends include IoT tech, smart sex toys, VR immersive experiences, and AI-powered toys.
Which Factors Are Boosting Growth In The Sexual Wellness Market?
The sexual wellness market is anticipated to grow as a result of the rising incidence rates of sexually transmitted diseases. These are infections that are dispatched through sexual interaction and can be instigated by bacteria, parasites, or viruses. The escalation in the spread of sexually transmitted diseases (STDs) is due to factors like engagement in high-risk sexual activities and inadequate knowledge concerning prevention and transmission practices. Sexual wellness encourages a forward-looking attitude towards sexual health, allowing individuals to make knowledgeable choices and engage in actions that reduce the possibility of STDs while improving overall wellness. As an illustration, in 2024, according to data from the UK government website, GOV.UK, in the year 2023, there were 401,800 fresh sexually transmitted infections (STIs) diagnoses, indicating a 4.7% rise from the 383,789 instances recorded in 2022. As a consequence, the growth of the sexual wellness market is propelled by the escalating incidence rates of STDs.
What Key Areas Define The Segmentation Of The Global Sexual Wellness Market?
The sexual wellness market covered in this report is segmented –
1) By Product: Antifungal Agents, Sex Toys Or Vibrators, Condoms And Female Contraceptives, Personal Lubricants, Erotic Lingerie, Pregnancy Testing Products, Other Sexual Wellness Products
2) By Packaging Type: Blister Packs, Bottles And Dispensers, Clamshell Packaging, Tubes, Cardboard Boxes, Jars, Sachets, Pump Bottles
3) By Consumer Orientation: Men, Women
4) By Distribution Channel: Modern Trade, Convenience Stores, Departmental Stores, Specialty Stores, Mono Brand Stores, Online Retailers, Drug Stores
Subsegments:
1) By Antifungal Agents: Topical Antifungal Creams, Oral Antifungal Medications
2) By Sex Toys Or Vibrators: Vibrators, Dildos, Couples' Toys, Wearable Sex Toys
3) By Condoms and Female Contraceptives: Male Condoms, Female Condoms, Contraceptive Sponges, Contraceptive Films
4) By Personal Lubricants: Water-Based Lubricants, Silicone-Based Lubricants, Oil-Based Lubricants
5) By Erotic Lingerie: Bodysuits, Teddies, Babydolls and Chemises, Corsets and Bustiers
6) By Pregnancy Testing Products: Home Pregnancy Test Kits, Digital Pregnancy Tests, Ovulation Test Kits
7) By Other Sexual Wellness Products: Intimate Wash Products, Libido Enhancers, Delay Sprays Or Gels, Fertility Supplements
Pre-Book The Sexual Wellness Global Market Report 2025 Report For Swift Delivery And Comprehensive Insights:
What Trends Are Reshaping The Future Of The Sexual Wellness Market?
Leading organizations in the sexual wellness market are concentrating on creating creative sexual wellness products, such as desire-enhancing gummies, to fulfill the increasing demand from consumers for products that augment pleasure and intimacy. These gummies are dietary supplements designed to improve libido or sexual desire, packed with ingredients like vitamins, minerals, herbal extracts, and amino acids that bolster sexual health and vitality. For example, in November 2023, Setu Nutrition Private Limited, a company based in India that offers contemporary nutritional supplements, unveiled a new range of sexual wellness gummies named Desire Boost gummies, in response to the rising demand for natural methods of improving sexual health and vitality, in association with MyMuse, an Indian personal wellness brand. The gummies are developed with a combination of plant-based ingredients that have clinical backing, for instance, Ashwagandha, Gokshura, Korean Ginseng, Shatavari, L-Arginine, and L-Citrulline. The attractively packaged and tasty gummies do not contain caffeine, are GMO-free, and have no side effects, hence they are safe for everyday consumption.
Who Are the Key Players In The Sexual Wellness Market?
Major companies operating in the sexual wellness market are:
• Reckitt Benckiser Group plc
• Okamoto Industries Inc.
• LELO
• Mankind Pharma
• Doc Johnson Enterprises
• Karex Berhad
• Tenga Co. Ltd.
• California Exotic Novelties LLC
• Veru Inc.
• Blush Novelties Inc.
• OhMiBod LLC
• LifeStyles Healthcare Pte. Ltd.
• AdvaCare Pharma
• BioFilm Inc.
• Pjur Group Luxembourg S.A.
• Wicked Sensual Care
• HLL Lifecare Limited (HLL)
• Church & Dwight
• Bijoux Indiscrets SL
• CC Wellness
• Hot Octopuss
• Satisfyer (EIS GmbH)
• Womanizer Group Management GmbH
• Humanwell Group
What Is The Most Dominant Region In The Sexual Wellness Market?
North America was the largest region in the sexual wellness market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual wellness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
