Shampoo and conditioners are hair care products used to cleanse and nourish the hair and scalp. Shampoo refers to a cleansing product that removes dirt, oil, and impurities from the hair and scalp, while conditioner moisturizes and softens the hair, reducing frizz and improving manageability. It is a form an essential part of a hair care routine for cleaning nourishing, and keeping hair healthy-looking.
Shampoo And Conditioners Global Market Report 2024 provides data on the global shampoo and conditioners market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The Shampoo And Conditioners market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
The shampoo and conditioners market size has grown strongly in recent years. It will grow from $36.29 billion in 2023 to $39.21 billion in 2024 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to changing consumer preferences, increasing awareness of hair health, technological advancements, effective marketing strategies, and economic factors such as rising disposable incomes. The shampoo and conditioners market size is expected to see strong growth in the next few years. It will grow to $54.27 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to continued consumer demand for natural and sustainable products, technological innovations in product formulations, growing emphasis on personalized hair care solutions, expanding distribution channels, and increasing urbanization and disposable incomes worldwide. Major trends in the forecast period include natural and organic ingredients in hair care products, the introduction of sulfate-free shampoos and conditioners, the increasing popularity of hair care products with specific benefits such as anti-dandruff or anti-hair fall properties, and adoption of innovative ingredients and formulations targeting specific hair concerns.
The increasing awareness about personal hygiene is set to propel the growth of the shampoo and conditioner market. Personal hygiene practices are crucial for maintaining overall health by preventing the spread of germs and reducing the risk of infections. Shampoo and conditioner are essential products in daily hygiene routines, ensuring clean and healthy hair. For instance, The Bureau of Labor Statistics reported a notable 12.3% increase in spending on personal care products and services in 2022, highlighting a growing emphasis on personal hygiene. This heightened awareness is driving demand for shampoo and conditioner, positioning the market for substantial growth through 2028.
Get Your Free Sample of the Global Shampoo And Conditioners Market ReportThe shampoo and conditioners market covered in this report is segmented –
1) By Type: Shampoos, Conditioners
2) By Distribution Channel: Online Sales, Offline Sales,
3) By Application: Men, Women, Children
Companies in the shampoo and conditioner market are focusing on launching innovative products with proprietary formulations, such as the Rescuplex Bond Rescue Complex, to gain a competitive edge. This complex improves hair bond strength, leading to enhanced performance, softness, shine, and manageability. For instance, in January 2023, Marc Anthony, a Canadian hair-care company, launched the Repair Bond + Rescuplex collection, which includes a daily shampoo, conditioner, leave-in treatment, and hydrating hair mask. Formulated with the exclusive Rescuplex Bond Rescue Complex, the product features ingredients like rice bran, rosemary, hydrolyzed quinoa, and vitamin C to improve moisture, elasticity, and shine.
North America was the largest region in the shampoo and conditioners market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the shampoo and conditioners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.