The shampoo and conditioners market has seen considerable growth due to a variety of factors.
• The size of the shampoo and conditioners market has seen a significant increase in the past few years. The forecast predicts a rise from $39.21 billion in 2024 to $42.63 billion in 2025, with a compound annual growth rate (CAGR) of 8.7%.
Factors such as evolving consumer tastes, enhanced knowledge about hair health, technological innovation, efficient promotional strategies, and economic factors like growing disposable income contributed to this growth during the historic period.
The shampoo and conditioners market is expected to maintain its strong growth trajectory in upcoming years.
• The market for shampoos and conditioners is anticipated to experience robust growth in the upcoming years, increasing to a valuation of $58.81 billion by 2029, with a Compound Annual Growth Rate (CAGR) of 8.4%.
The expected growth during the forecast period can be credited to the enduring consumer preference for products that are natural and sustainable, the advent of technological developments in how these products are created, an increased focus on bespoke hair care remedies, the growth of various distribution methods, along with swelling urban populations and rising disposable income levels globally. Key trends anticipated during this forecast period encompass the use of natural and organic components in hair care products, the debut of shampoos and conditioners free from sulfates, a rise in favorability of hair care products that provide specific benefits like anti-dandruff or anti-hair fall characteristics, and the introduction of innovative ingredients and formulas addressing particular hair-related concerns.
The growth of the shampoo and conditioner market is anticipated to escalate due to the rising consciousness about individual hygiene. Personal cleanliness, which involves preserving hygiene and grooming oneself in order to enhance overall health and wellness, is garnering significant attention. This attention stems from the understanding that personal hygiene helps prevent the spread of microbes, curtailing the likelihood of disease, infection, and illness. The routine application of shampoo and conditioner play a pivotal role in personal hygiene, ensuring that the hair remains clean, healthy, and appropriately groomed. For example, The Bureau of Labor Statistics, an American principal fact-finding agency for the Federal Government, reported in September 2023, a 12.3% increase in the consumption of personal care goods and services, which include products aimed at personal hygiene, noted in 2022. Consequently, the heightened consciousness around personal cleanliness serves as a growth driver for the shampoo and conditioner market.
The shampoo and conditioners market covered in this report is segmented –
1) By Type: Shampoos, Conditioners
2) By Distribution Channel: Online Sales, Offline Sales,
3) By Application: Men, Women, Children
Subsegments:
1) By Shampoos: Anti-Dandruff Shampoos, Volumizing Shampoos, Moisturizing Shampoos, Color-Protect Shampoos, Sulfate-Free Shampoos, Clarifying Shampoos
2) By Conditioners: Leave-In Conditioners, Rinse-Out Conditioners, Deep Conditioning Treatments, Color-Treated Hair Conditioners, Moisturizing Conditioners, Volumizing Conditioners
Firms active in the shampoo and conditioner sector are directing their efforts towards the introduction of groundbreaking products with unique formulae such as rescuplex bond rescue complex to establish competitive superiority. This complex strengthens the connection with the hair, enhancing its performance, exceptional smoothness, amplified gloss, and improved ease of handling. For instance, Marc Anthony, a hair-care product firm based in Canada, debuted the Repair Bond + Rescuplex collection in January 2023. This system, which is their most innovative hair-care solution to date, includes daily hair shampoo, conditioner, a leave-in hair and scalp treatment, and a rehydrating hair mask that incorporates their unique +User rescue bond rescue complex to guarantee optimal efficacy. The formula integrates rice bran, rosemary, hydrolyzed quinoa, and vitamin C to augment the hair's hydration, flexibility, and radiance.
Major companies operating in the shampoo and conditioners market report are:
• L'Oréal SA
• The Procter & Gamble Company
• Johnson & Johnson
• Unilever PLC
• LAKMÉ Cosmetics SL
• Henkel AG & Co KGaA
• The Colgate-Palmolive Company
• The Estée Lauder Companies Inc.
• Kao Corporation
• Amway Corporation
• Natura & Co Holding SA
• Avon Products Inc.
• Church & Dwight Co Inc.
• Neutrogena Corporation
• Shiseido Company Limited
• The Hain Celestial Group Inc.
• Beiersdorf AG
• Dabur India Limited
• John Paul Mitchell Systems
• Oriflame Cosmetics Global SA
• Marico Limited
• Davines Group SpA
• Renpure LLC
• Giovanni Cosmetics Inc.
• Onesta Hair Care Inc.
North America was the largest region in the shampoo and conditioners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the shampoo and conditioners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.