What Fueled The Previous Growth In The Shaving Preparations Market?
The shaving preparations market has seen considerable growth due to a variety of factors.
• There has been brisk growth in the size of the shaving preparations market over the past few years. The market is projected to expand from a value of $1.09 billion in 2024 to reach a value of $1.22 billion in 2025, growing at a compound annual growth rate (CAGR) of 11.8%.
The past growth can be credited to evolving grooming trends, innovations in razors and blades, consumer awareness, and health and hygiene priorities.
What Is The Expected Growth In The Shaving Preparations Market Size Evolve over the Forecast Period?
The shaving preparations market is expected to maintain its strong growth trajectory in upcoming years.
• A significant increase in the size of the shaving preparations market is foreseen in the upcoming years, reaching an estimated worth of $1.86 billion by 2029, courtesy of an 11.1% compound annual growth rate (CAGR). The expansion of this market during the forecast period can be credited to factors such as the rise of men's grooming, surge in natural and organic products, growth of e-commerce and direct-to-consumer sales, as well as the trend of customization and personalization. Key trends for the forecast period include the introduction of gender-neutral products, the adoption of sustainable packaging, the development of multi-functional products, and the proliferation of shaving subscription services.
What Main Forces Are Fueling Expansion In The Shaving Preparations Market?
The escalating usage of self-care and grooming goods is propelling the growth of the shaving preparations market. With the aid of advertising and blog posts on social media, men and women have become well-versed in body hair removal and extensively use hair elimination products. Further enhancing market growth, the advent of gentle razors and shaving creams provide economic benefits, minimize irritation, soften facial hair, improve skin texture, moisturize the skin, and lessen chances of getting cut during shaving. As stated by the Australian Bureau of Statistics, a government agency in Australia, they found that in the later period of spring and summer of 2023–24, about 38.1% of individuals aged 15 and above used sunscreen with an SPF of 30 or more almost daily. Thus, the growing appetite for self-maintenance merchandise is fuelling the expansion of the services to buildings and dwellings market.
What Are The Primary Segments In The Global Shaving Preparations Market?
The shaving preparations market covered in this report is segmented –
1) By Product Type: Shave Foams, Shaving Creams, Shaving Lotions, Shaving Waxes, Shave Gels
2) By Sales Channel: Beauty And Drug Stores, Branded and Specialty Outlets, Online Retailers, Convenience Stores, Other Retailing Formats
3) By End User: Salons, Personal Use
Subsegments:
1) By Shave Foams: Aerosol Shave Foams, Non-Aerosol Shave Foams
2) By Shaving Creams: Traditional Shaving Creams, Shaving Cream Tubes, Shaving Cream Jars
3) By Shaving Lotions: Aftershave Lotions, Pre-Shave Lotions
4) By Shaving Waxes: Wax For Sensitive Skin, Wax For General Use
5) By Shave Gels: Clear Shave Gels, Foaming Shave Gels, Sensitive Skin Shave Gels
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What Trends Are Shaping The Shaving Preparations Market?
The increasing popularity of facial shaving cream for women in the shaving preparations market is an integral trend. Women have started to use facial shaving cream in an effort to help reduce visible hair growth over time. For instance, in March 2022, a US-based beauty tools and products provider, Skinny Confidential, introduced The Hot Shave Cream, a facial shaving cream specifically designed for women. The cream, with a buttery texture, was developed using a blend of hydrating and nourishing elements to smooth and calm the skin. Moreover, the brand also offers The Hot Shave Razor, a refillable razor created to gently eliminate unwanted facial hair and peach fuzz, alongside the cream.
Who Are the Key Players In The Shaving Preparations Market?
Major companies operating in the shaving preparations market include:
• Procter & Gamble Company
• L'Oréal SA
• Gillette Company
• Johnson & Johnson
• Colgate-Palmolive Company
• Energizer Holdings Inc.
• Godrej & Boyce Mfg. Co. Ltd.
• Beiersdorf AG
• Unilever plc
• Perio Inc.
• Super-Max Limited
• Taylor of Old Bond Street
• Ahava Dead Sea Laboratories Limited
• VI-John Group
• Avon Products Inc.
• Shiseido Company Limited
• Estee Lauder Companies Inc.
• Biotherm International
• Pierre Fabre Dermo-Cosmetique USA Inc.
• Mary Kay Inc.
• Roger & Gallet SA
• Bulldog Skincare Limited
• Lush Fresh Handmade Cosmetics
• Acqua di Parma
• Crown Shaving Co.
• Triumph & Disaster Limited
• Anthony Brands LLC.
• The Art of Shaving LLC.
• Baxter of California
• Bluebeard’s Revenge
• Caswell-Massey
• Dollar Shave Club Inc.
• Beauty Planet AB
What Is The Most Dominant Region In The Shaving Preparations Market?
Asia-Pacific was the largest region in the shaving preparations market in 2023. Western Europe was the second-largest region in the global shaving preparations market. The regions covered in the shaving preparations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
