How Is The Global Snus Market Defined?
Snus is a moist smokeless tobacco product from Sweden and is commonly used in Scandinavian countries. It is placed under the upper lip for extended periods, releasing nicotine and flavor. It is used for delivering nicotine to the user without the need for smoking, which can help reduce exposure to the harmful byproducts of combustion.
Snus Global Market Report 2024 provides data on the global snus market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The snus market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Are The Global Snus Market Size And Growth Rates Projected To Evolve?
The snus market has seen strong growth in recent years. It will grow from $2.80 billion in 2023 to $2.95 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. This growth is attributed to increased consumer awareness of smokeless tobacco products, higher disposable incomes, rising health concerns, growth in research and development investments, and the expansion of cross-border trade. The market is expected to continue growing at a strong rate, reaching $3.66 billion by 2028 with a CAGR of 5.5%. Factors driving this growth include urbanization, greater penetration of snus among female consumers, the rise of workplace smoking bans, a growing preference for organic and natural snus options, and the increasing adoption of snus by health-conscious consumers. Key trends in the forecast period include technological advancements, organic and natural snus products, the rise of telehealth, celebrity endorsements, and premium product lines.
What Are The Essential Drivers Behind The Growth Of The Snus Market?
The growing demand for smokeless tobacco is expected to boost the snus market. Smokeless tobacco products deliver nicotine without burning, avoiding smoke inhalation. Factors such as stricter smoking bans, perceived health benefits, innovative products, and cultural acceptance are driving demand for smokeless tobacco. Snus, a popular smokeless tobacco product, is used by placing it between the upper gum and lip, where it releases nicotine and flavor without requiring smoking or chewing. For example, in May 2024, the Centers for Disease Control and Prevention reported that 2.1% of adults, or 5.2 million people, in the U.S. used smokeless tobacco products. This rising demand is propelling the snus market.
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How Is The Global Snus Market Divided Into Key Segments?
The snus market covered in this report is segmented –
1) By Product: Loose, Portion
2) By Flavor: Mint, Whiskey, Fruit, Other Flavors
3) By Packaging: Films and Wraps, Cans, Pouches, Other Packagings
4) By Channel: Specialty Stores, Online Retail, Modern Trade, Other Channels
What Trends Are Reshaping The Future Of The Snus Market?
In the snus market, companies are focusing on developing eco-friendly innovations such as natural hemp pouches to cater to changing consumer preferences. These pouches, made from sustainably sourced hemp fibers, provide an alternative to traditional snus materials. For example, in March 2022, SpectrumLeaf Ltd., a UK-based company specializing in premium nicotine products, introduced Voon hemp snus pouches. These natural, vegan pouches incorporate hemp extract and are crafted using sustainable hemp fibers, offering a more environmentally responsible option for consumers seeking green alternatives.
What Is The Fastest Growing Region In The Snus Market?
North America was the largest region in the snus market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the snus market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
