The Software as a service (SaaS) Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The global Software as a Service (SaaS) market has experienced consistent growth, expanding from $243.02 billion in 2024 to an estimated $253.58 billion in 2025. This growth trajectory represents a compound annual growth rate (CAGR) of 4.3%.
By the year 2029, the global market size for Software as a Service (SaaS) is projected to reach $308.37 billion, expanding at a compound annual growth rate (CAGR) of 5.0%.
Download Your Free Sample of the 2025 Software as a service (SaaS) Market Report and Uncover Key Trends Now!The key drivers in the software as a service (saas) market are:
• Adoption of IoT technology
• Outbreak of COVID-19 disease
• Increase in smart cities
• Implementation of artificial intelligence for improved personalization, speed, and security
The software as a service (SaaS) market covered in this report is segmented –
1) By Application: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resource Management (HRM), Manufacturing and Operations, Supply Chain Management (SCM)
2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud
3) By Enterprise Size: Small & Medium Enterprises (SMEs), Large Enterprises
4) By End User: Manufacturing, Retail, Education, Healthcare, IT & Telecom, BFSI, Other End-Users
The key trends in the software as a service (saas) market are:
• The implementation of artificial intelligence to improve personalization, speed, and security is a major emerging trend.
• The adoption of white label SaaS and providing custom solutions to gain clients is another key trend.
• Centralized analytics to enhance and speed up the process is becoming increasingly common in the SaaS market.
• There is also an emerging trend of adopting mobile optimization in the field.
Major companies in the software as a service (saas) market are:
• Microsoft Corporation
• Salesforce.com Inc.
• Oracle Corporation
• Automatic Data Processing Inc.
• Alphabet Inc.
• Adobe Inc.
• Amazon.com Inc.
• Cisco Systems Inc.
• ServiceNow Inc.
• Shopify Inc.
• Alibaba
• Tencent
• Kingsoft Corporation
• UCloud Information Technology
• Fujitsu Ltd.
• Toshiba Corporation
• Hitachi Ltd.
• KDDI Corporation
• Nippon Telegraph and Telephone Corporation
• Infosys Technologies Ltd.
• Tata Consultancy Services
• Zenith Infotech Limited
• DigitalOcean Inc.
• Wipro Ltd.
• NetApp India Pvt. Ltd.
• SAVVIS Australia Pty Ltd
• Computacenter
• Sage
• Commerce Decisions
• Mimecast
• Wise
• GoCardless
• Sequel
• Triptease
• Duffel
• MeTail
• SKB Kontur
• Softline
• Tensor
• Mango Telecom
• Rostelecom
• Neuron Soundware
• Manta
• IP Fabric
• 1C BItrix
• TOTVS S.A
• Beedoo Edtech
• Tiendanube
• Vates
• Glamit
• GOintegro
• CodeLab
• Kitopi
• LMKR
• Dimension Data
• T-Systems South Africa (TSSA)
• Kobo360
• Teraco Data Environments
• Main Data Nigeria Limited
• Accenture PLC
North America was the largest region in the Software as a Service (SaaS) market in 2024