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Software as a service (SaaS) Market Insights 2025: Size, Share, Trends & Strategic Forecast

29 May, 2025

The Software as a service (SaaS) Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.

What are the Historical Growth Trends in the Software as a service (SaaS) Market?

The global Software as a Service (SaaS) market has experienced consistent growth, expanding from $243.02 billion in 2024 to an estimated $253.58 billion in 2025. This growth trajectory represents a compound annual growth rate (CAGR) of 4.3%.

What are the 2025 Market Projections: Forecasted Size & Growth Rate for the Software as a service (SaaS) Industry?

By the year 2029, the global market size for Software as a Service (SaaS) is projected to reach $308.37 billion, expanding at a compound annual growth rate (CAGR) of 5.0%.

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What are the Key Growth Drivers Fueling the Software as a service (SaaS) Market?

The key drivers in the software as a service (saas) market are:

• Adoption of IoT technology
• Outbreak of COVID-19 disease
• Increase in smart cities
• Implementation of artificial intelligence for improved personalization, speed, and security

Global Market Segmentation: Identifying Major Software as a service (SaaS) Industry Segments

The software as a service (SaaS) market covered in this report is segmented –
1) By Application: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resource Management (HRM), Manufacturing and Operations, Supply Chain Management (SCM)
2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud
3) By Enterprise Size: Small & Medium Enterprises (SMEs), Large Enterprises
4) By End User: Manufacturing, Retail, Education, Healthcare, IT & Telecom, BFSI, Other End-Users

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What are the Emerging Trends Shaping the Future of the Software as a service (SaaS) Market?

The key trends in the software as a service (saas) market are:

• The implementation of artificial intelligence to improve personalization, speed, and security is a major emerging trend.
• The adoption of white label SaaS and providing custom solutions to gain clients is another key trend.
• Centralized analytics to enhance and speed up the process is becoming increasingly common in the SaaS market.
• There is also an emerging trend of adopting mobile optimization in the field.

Who Are the Top Competitors & Leading Players in the Software as a service (SaaS) Market?

Major companies in the software as a service (saas) market are:

• Microsoft Corporation
• Salesforce.com Inc.
• Oracle Corporation
• Automatic Data Processing Inc.
• Alphabet Inc.
• Adobe Inc.
• Amazon.com Inc.
• Cisco Systems Inc.
• ServiceNow Inc.
• Shopify Inc.
• Alibaba
• Tencent
• Kingsoft Corporation
• UCloud Information Technology
• Fujitsu Ltd.
• Toshiba Corporation
• Hitachi Ltd.
• KDDI Corporation
• Nippon Telegraph and Telephone Corporation
• Infosys Technologies Ltd.
• Tata Consultancy Services
• Zenith Infotech Limited
• DigitalOcean Inc.
• Wipro Ltd.
• NetApp India Pvt. Ltd.
• SAVVIS Australia Pty Ltd
• Computacenter
• Sage
• Commerce Decisions
• Mimecast
• Wise
• GoCardless
• Sequel
• Triptease
• Duffel
• MeTail
• SKB Kontur
• Softline
• Tensor
• Mango Telecom
• Rostelecom
• Neuron Soundware
• Manta
• IP Fabric
• 1C BItrix
• TOTVS S.A
• Beedoo Edtech
• Tiendanube
• Vates
• Glamit
• GOintegro
• CodeLab
• Kitopi
• LMKR
• Dimension Data
• T-Systems South Africa (TSSA)
• Kobo360
• Teraco Data Environments
• Main Data Nigeria Limited
• Accenture PLC

Regional Dominance: Which Area Leads the Global Template Market?

North America was the largest region in the Software as a Service (SaaS) market in 2024

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