The spa market has seen considerable growth due to a variety of factors.
• In recent times, the spa industry has witnessed a rapid expansion in its market size. A robust growth is forecasted, with $72.32 billion in 2024 escalating to $80.67 billion in 2025, reflecting a compound annual growth rate (CAGR) of 11.5%.
Factors contributing to this growth during the historical period include the popularity of holistic and mind-body treatments, medical spa services, high-end lifestyle, beauty and aesthetics, as well as corporate wellness programs.
The spa market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the spa market is predicted to experience swift expansion. The market is projected to rise to $124.11 billion in 2029, with a compound annual growth rate (CAGR) of 11.4%.
This growth within the forecast period is largely due to the increasing demand of the aging population, adherence to eco-friendly practices, incorporation of fitness programs, cultural wellness experiences and government-led health initiatives. During the forecast period, key trends will likely be the adoption of virtual and remote spa services, cutting-edge wellness technologies, personalized and tailored spa experiences, use of advanced technology in treatments, and partnerships with beauty and skincare companies.
The expected expansion of the spa market is largely due to rapid urbanization. This term represents the shift of populations from rural to urban locations and the increase in population densities in these urban areas. The evolving lifestyles and mounting levels of stress induced by increasing urbanization are fostering a demand for destination spas and spa getaways. In April 2023, data from the World Bank, a US-based international financial institution, indicated that around 4.4 billion people or 56% of the global population currently dwell in cities. It is predicted that by 2050, around seven out of every ten individuals will be city inhabitants, with the urban population expected to more than double from its present scale. Hence, rapid urbanization will fuel the spa market's growth.
The spa market covered in this report is segmented –
1) By Service Type: Massage, Beauty Or Grooming, Physical Fitness, Other Service Types
2) By Facility Type: Hotel Or Resorts Spa, Destination Spa, Day Or Salon Spa, Medical Spa, Mineral Spring Spa, Other Facility Types
3) By End User Sex: Male, Female
Subsegments:
1) By Massage: Swedish Massage, Deep Tissue Massage, Aromatherapy Massage, Hot Stone Massage
2) By Beauty Or Grooming: Facials, Hair Treatments, Nail Services (Manicures And Pedicures), Body Treatments (Scrubs And Wraps)
3) By Physical Fitness: Yoga Classes, Pilates Sessions, Personal Training, Aqua Aerobics
4) By Other Service Types: Hydrotherapy, Spa Packages, Wellness Programs, Meditative Services
The chief trends gaining traction in the spa market are centered around advancements in technology. A multitude of spas are utilizing a variety of tech advancements to offer original services to their patrons. For example, Aescape, an American lifestyle robotics firm, initiated their inaugural hospitality collaboration at R+R Wellness, the high-end spa located at the Grand Hyatt Nashville, in October 2024. This venture introduces an automated AI massage interface, providing the clientele fully customizable massage sessions according to their specific preferences, thereby catering to the escalating requirement for customized wellness services in the spa trade.
Major companies operating in the spa market include:
• Miraval Spa
• Spa Montage
• Hot Springs Resort & Spa
• Hyatt Pure Spa
• The Ritz-Carlton Spa
• Clarins Group
• Exhale Spa
• Omni Hotels & Resorts
• Aman Spa
• Anantara Spa
• Six Senses Hotels Resorts Spas
• Banyan Tree Spa
• Grand Resort Bad Ragaz AG
• Massage Envy Franchising LLC
• Canyon Ranch
• Rancho La Puerta
• Elemis
• Marriott International Inc.
• Mandara Spa
• Bliss Spa
• Kersten Florian International
• Harrison Hot Springs Resort
• Jade Mountain Resort
• COMO Shambhala
• Emirates Palace
• Four Seasons Hotels Limited
• Lanserhof GmbH
• Planet Beach Franchising Corporation
• Mandarin Oriental Hotel Group
• Chuan Spa
North America was the largest region in the spa market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the spa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.