The sports and arts promoters market has seen considerable growth due to a variety of factors.
• In the past few years, the market size of sports and arts promoters has seen robust growth. The market is projected to expand from a size of $232.14 billion in 2024 to $249.22 billion in 2025, registering a compound annual growth rate (CAGR) of 7.4%.
Factors such as an increased interest in sports and arts, sponsorships and advertising, the evolution in digital media and online ticketing platforms, event tourism, and cultural consciousness have contributed to the historical growth.
The sports and arts promoters market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of sports and arts promoters is anticipated to witness robust expansion in the approaching years, reaching $323.61 billion by 2029 with a compound annual growth rate (CAGR) of 6.7%.
The positive trajectory in the predicted period is contributed by factors such as digital involvement, sustainability measures, a blend of physical and virtual events, inclusivity & diversity, customization, and enhanced fan experiences. Key trends during this projection period include the proliferation of esports and online streaming, specialized and small-scale events, health-centric and wellness events, cross-genre collaborations, and advancements in fan engagement technology.
To enhance the viewer experience at sporting events, sports coordinators are beginning to utilize virtual reality technology. This technology creates visuals, sounds, and a variety of sensations which mimic the sense of being physically present within a fabricated environment. Sports clubs and teams are trialing these simulated and 360-degree environments to elevate the spectators' experience. This tech enables viewers to virtually explore the stadium or racetrack and observe the game from multiple perspectives. One instance of this application was the NBA game between the Sacramento Kings and San Antonio Spurs which was telecasted in VR, allowing spectators to watch the game from numerous viewpoints, even from underneath the basket. Moreover, NASCAR has introduced an interactive fan area at their racetracks by employing virtual reality.
The sports and arts promoters market covered in this report is segmented –
1) By Type: Sports Promoters, Arts Promoters
2) By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship
3) By End-Users: Individuals, Companies
Subsegments:
1) By Sports Promoters: Professional Sports Teams, Sports Event Organizers, Sports Management Agencies, Sports Media Rights And Broadcasting Companies
2) By Arts Promoters: Art Galleries And Exhibitions, Theater And Performance Arts Producers, Film And Entertainment Promotion Companies, Cultural And Music Festival Organizers
Sports and arts event coordinators are now employing mobile ticketing techniques for a smooth and hassle-free ticket purchasing experience. Mobile ticketing involves customers purchasing and validating tickets through their smartphones. With the adoption of mobile ticketing, the production and distribution expenses related to conventional paper-based ticketing are eradicated. Additionally, the digital data exchanged through ticket transactions empowers sports organizers with comprehensive insights about their fans, enabling them to devise effective marketing strategies based on the accumulated data. For example, Barcelona has transitioned entirely to mobile ticketing, eliminating paper tickets by introducing a novel system where fans can scan a barcode on their mobile phones for match access. Similarly, Pocono Raceway introduced a mobile ticket delivery platform, making it possible for fans to have their tickets delivered digitally and scanned at the venue directly from their mobile devices.
Major companies operating in the sports and arts promoters market include:
• Live Nation Entertainment Inc.
• EXOR Group
• Madison Square Garden Company
• Lincoln Center
• San Francisco Symphony
• Townsquare Media Inc.
• GMM Grammy Public Company Limited
• Tivoli A/S
• Factory Theatre
• Denver Center For The Performing Arts
• Wasserman Media Group
• AEG Live
• Octagon
• Independent Sports and Entertainment (ISE)
• Excel Sports Management
• Athletes First
• Roc Nation Sports
• Goodwin Procter LLP
• 516 Marketing Inc
• 360 Media Inc.
• Red Light Management
• Madison Square Garden Company
• San Francisco Symphony
• CAA Sports
• Boras Corporation
• Relativity Sports
• International Creative Management (ICM) Partners
• Artist Management Group (AMG)
• Sports Management Worldwide
• National Football League
• eBay
• Another Planet
• Frank Productions
• Beaver Productions
• C3 Presents
• Gestifute
• ICM Stellar Sports
• Klutch Sports Group
• Newport Sports Management Inc.
Asia-Pacific was the largest region in the sports and arts promoters’ market in 2023. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports and arts promoters’ market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.