What Fueled The Previous Growth In The Sports Drinks Market?
The sports drinks market has seen considerable growth due to a variety of factors.
• The size of the sports drinks market has seen substantial growth in the past few years. The market, which is projected to grow from $24.23 billion in 2024 to $25.82 billion in 2025, is anticipated to experience a compound annual growth rate (CAGR) of 6.5%.
This growth in the historical period can be attributed to several factors such as an increase in globalization, heightened focus on health and wellness, a rise in demand for functional beverages and ingredients, and an overall heightened awareness about health.
How Does the Forecast Look for the Sports Drinks Market?
The sports drinks market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the sports drinks market is anticipated to experience significant growth, with a projection to reach $32.89 billion in 2029, exhibiting a compound annual growth rate (CAGR) of 6.2%.
The expansion during the projected period can be linked to surging demand for sugar-free sports drinks, amplified interest in sports, and fitness activities, growth in involvement in organized sports, escalation in athletic events, and the proliferation of fitness centers and gyms. Key trends expected in the forecast period encompass hybrid beverages, healthier recipe developments, the merging of digital elements and smart packaging, customization and personalization, the inclusion of natural and clean-label ingredients, the advent of plant-based formulations, and the application of hydration monitoring technology.
What Are The Leading Drivers Of Growth In The Sports Drinks Market?
The proliferation of sports and athletics activities is anticipated to spur the expansion of the sports drinks industry. The arenas of sports and athletics involve a broad spectrum of physically demanding exercises and competitive games demanding skill, strategy, and physical exertion. Rising engagement in these fields is motivated by factors such as health consciousness, availability of facilities, and societal focus on fitness. Used predominantly in sports and athletics, sports drinks refill the fluids, electrolytes, and carbohydrates depleted during rigorous physical activities. They are designed to replenish fluid lost in perspiration during workouts. For example, the National Sporting Goods Association (NSGA), a US-based sports equipment wholesaler and manufacturer, reported in May 2023 that there was a 4% rise in fitness activity participation among Americans aged 7 and older from 2021 to 2022. Further, in April 2023, the Active Lives Adult Survey held by Sport England, a non-departmental public body in the UK, found that over 60% of adults, equal to 29.1 million people, were successful in undertaking 150 or more minutes of physical exercise per week, indicating a year-on-year increase of 1.7%. Thus, the surge in sports and athletics is contributing to the expansion of the sports drinks industry.
How Are The Segments Defined Within The Global Sports Drinks Market?
The sports drinks market covered in this report is segmented –
1) By Soft Drink Type: Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-Based Sport Drinks
2) By Ingredient: Citric Acid, Flavors And Preservatives, Salts And Electrolytes, Carbohydrates, Vitamins, Other Ingredients
3) By Packaging Type: Aseptic Packages, Metal Can, Polyethylene Terephthalate (PET) Bottles
4) By Sub Distribution Channel: Convenience Stores, Online Retail, Specialty Stores, Super market Or Hyper market, Other Sub Distribution Channels
5) By End User: Athletes, Casual Consumers, Lifestyle User
Subsegments:
1) By Electrolyte-Enhanced Water: Mineral-Enriched Water, Coconut Water-Based Sports Drinks, Vitamin-Infused Electrolyte Water
2) By Hypertonic: High-Carbohydrate Sports Drinks, Energy-Boosting Hypertonic Drinks
3) By Hypotonic: Low-Carbohydrate Sports Drinks, Low-Calorie Hypotonic Drinks
4) By Isotonic: Standard Isotonic Sports Drinks, Isotonic Drinks For Endurance Athletes
5) By Protein-Based Sports Drinks: Whey Protein Sports Drinks, Plant-Based Protein Sports Drinks, Post-Workout Protein Shakes
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What Trends Are Shaping The Sports Drinks Market?
Leading firms within the sports beverage industry are concentrating on the creation of superior products using pioneering technologies like the ION4 system, which provides impressive hydration, replenishes lost electrolytes, and heightens athletes' and fitness buffs' performance. The term ION4 technology in sports is generally associated with a state-of-the-art hydration system that compensates for the electrolytes expended during physical exertion, aiding athletes in maintaining peak performance while staving off hydration. For example, in September 2023, the Coca-Cola Company, a US-based beverage production firm, introduced the Limca Sportz ION4 sports drink to the Indian market. The beverage is scientifically crafted employing groundbreaking ION4 technology and is specifically tailored to meet the hydration and energy requirements of athletes and fitness aficionados. It's packed with vital minerals that ensure rapid fluid absorption and is infused with authentic lemon juice for enhanced taste and palatability.
Who Are the Key Players In The Sports Drinks Market?
Major companies operating in the sports drinks market report are:
• Nestle SA
• PepsiCo Inc
• Abbott Laboratories
• The Coca-Cola Company
• GlaxoSmithKline plc
• The Kraft Heinz Company
• Suntory Holdings Limited
• Keurig Dr Pepper Inc
• Otsuka Holdings Co Ltd
• Decathlon Sports India Pvt Ltd
• Hormel Foods Corporation
• The Swire Group
• Molson Coors Beverage Company
• Red Bull GmbH
• Amway
• Thai Beverages PCL
• Monster Beverage Corporation
• Nongfu Spring Co. Ltd.
• AriZona Beverages USA
• GNC Holdings LLC
• Taisho Pharmaceutical Co Ltd
• Britvic PLC
• BA SPORTS NUTRITION LLC
• Olvi Plc
• Carabao Tawandang Co. Ltd.
• The Jel Sert Company
• GU Energy Labs
• CytoSport Inc
• BioSteel Sports Nutrition Inc.
• ROAR Beverage Company
• Stokely-Van Camp Inc.
What Is The Most Dominant Region In The Sports Drinks Market?
North America was the largest region in the sports drinks market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
