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Global Sports Nutrition Overview 2025, Forecast To 2034

12 Mar, 2025

What Fueled Sports Nutrition Market?

The sports nutrition market has seen considerable growth due to a variety of factors.
• The size of the sports nutrition market has witnessed significant expansion in recent times. Projections indicate its growth from a worth of $43.49 billion in 2024 to a value of $47.93 billion in 2025, boasting a compound annual growth rate (CAGR) of 10.2%.
The surge observed in the past can be traced back to the rising numbers of wellness clubs, a surge in organized sports events, a shift towards a health-conscious, active lifestyle amongst consumers, and an increasing trend of supplement consumption among gym enthusiasts.

What is the Forecasted Growth of the Sports Nutrition Market Size?

The sports nutrition market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the sports nutrition market is projected to witness swift expansion. The market size is projected to escalate to $72.18 billion in 2029, growing at a compound annual growth rate (CAGR) of 10.8%.
The projected growth in this period can be traced back to a surge in gym subscriptions, heightened involvement in sports, and government-led initiatives. The upcoming period is expected to see a rise in investments, a concentration on ready-to-consume whey protein, the utilization of vegan-based products, the creation of clean-label ingredients, the introduction of functional food and beverages, a focus on formulating keto-genetic sports nutrition, and an emphasis on performance nutrition.

Which Factors Are Boosting Growth In The Sports Nutrition Market?

The rise in gym memberships is predicted to influence the expansion of the sports nutrition market in the coming years. The realm of sports nutrition includes post-workout enhancers like whey protein and amino acids used for muscle development and recovery, as well as pre-workout nutraceuticals such as energy drinks and bars, carbohydrates and minerals that are consumed to boost energy, hydrate, and strengthen muscles. For instance, in September 2022, Gymdesk, a US-based gym management software that offers an updated platform for managing members, billing, scheduling classes, and tracking attendance states that around 52.6 million individuals in the United States attend the gym. This figure is derived from the total of 64.19 million US gym memberships, deducting the 18% of unused memberships. Thus, the upsurge in gym memberships is likely to have a positive effect on the sports nutrition market's growth.

What Is The Segmentation Of The Global Sports Nutrition Market?

The sports nutrition market covered in this report is segmented –
1) By Type: Sports Bars, Sports Drinks, Sports Powder, Sports Supplements, RDT (Ready-To-Drink) Protein Drinks, Other Types
2) By Raw Material: Animal Derived, Plant-Based, Mixed
3) By End Users: Athletes, Fitness Enthusiasts, Bodybuilders, Lifestyle Users
4) By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, Other Distribution Channels Subsegments:
1) By Sports Bars: Protein Bars, Energy Bars, Meal Replacement Bars, Low-Carb Bars
2) By Sports Drinks: Electrolyte Drinks, Energy Drinks, Recovery Drinks, Performance Drinks
3) By Sports Powder: Protein Powders, Pre-Workout Powders, Post-Workout Recovery Powders, Creatine Powders
4) By Sports Supplements: Amino Acids, Vitamins and Minerals, Fat Burners, Performance Enhancers
5) By Ready-To-Drink (RDT) Protein Drinks: Protein Shakes, Meal Replacement Drinks, Nutritional Beverages
6) By Other Types: Energy Gels, Hydration Tablets, Functional Snacks

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What Emerging Trends Are Shaping The Sports Nutrition Market?

The growth trend towards vegan-based products is evident in the sports nutrition sector as more individuals are opting for plant-based diets. This trend is set to persist as people are exploring sustainable and ethical choices for their health and wellbeing. Coupled with the rising demand for veganism, plant-derived nutrition is gaining traction in the sports nutrition space. As a result, numerous manufacturers are introducing plant-based alternatives of their sports protein bars, powders, and Ready-to-Drink (RTD) beverages. Soy has been replaced by pea protein and other plant protein mixes to avoid allergies and issues related to genetically modified organisms (GMO). Osage Food Products, an American trust-worthy brand in quality protein, dairy, and custom blend products, for example, unveiled SolvPro Vegan Plant Protein Blinds - a new series of optimized plant protein blends combining varied plant proteins - in January 2023. The blends are designed to serve various end-use applications with tailored nutritional and functional properties. Combining pea protein isolates and extra masking agents with EverPro protein isolate, the SolvPro 008 and 009 systems deliver a complete plant protein, abundant in all essential amino acids, to achieve a PDCAAS of 1.0, on par with whey protein isolates.

Who Are the Key Players in the Sports Nutrition Market?

Major companies operating in the sports nutrition market include:
• Glanbia Plc
• PepsiCo Inc
• Post Holdings Inc
• Abbott Laboratories
• Otsuka Pharmaceutical Co. Ltd
• GNC Holdings Inc.
• The Coca-Cola Company
• Nestle SA
• Clif Bar & Company
• MusclePharm Corporation
• Yakult
• Reckitt Benckiser Group plc
• Hormel Foods Corp.
• Z-Konzept
• German Sports Nutrition
• Atlantic Grupa DD
• OTE Sports Ltd
• Nomi Biotech Corporation
• Fitness Authority
• ALFIT TM
• HSN nutrition
• World Food
• SNC
• NutritionPro
• Alphamale ATP
• Boli Nutriton
• Emerix Laboratories
• JRM Limited
• Crucible Combat Corporation
• Amgen
• ASPEN
• Kilyos
• Actylis
• Nature's Bounty Co
• Biovea
• NOW Foods
• HealthVit
• MedxPharmacy
• Nutrition Souq
• Shark Supplements and Protein Nutrition
• Shark Food Supplements Trading LLC
• Ascendis Health
• Bayer
• Inova Pharmaceuticals
• Vital Health Foods
• Vitabiotics Ltd
• GlaxoSmithKline PLC
• Raw Sport
• Alpha Sports Nutrition
• Uber Nutrition
• Hammer Nutrition
• USN Kenya
• menshealth.com
• BetterMe
• egyfitness

What are the Regional Insights into the Sports Nutrition Market?

North America was the largest region in the sports nutrition market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.