What Has Been the Progress and Growth of the Sports Tourism Market in Recent Years?
The sports tourism market has seen considerable growth due to a variety of factors.
• The sports tourism market has seen rapid growth in recent years. It will rise from $583.14 billion in 2024 to $649.73 billion in 2025 at a CAGR of 11.4%.
Growth drivers include improvements in transportation infrastructure, the rise of sports media, increasing globalization, the expanding sports industry, and more tournaments.
What Is The Expected Growth In The Sports Tourism Market Size Evolve over the Forecast Period?
The sports tourism market is expected to maintain its strong growth trajectory in upcoming years.
• The sports tourism market is projected to see rapid growth, reaching $992.32 billion by 2029, at a CAGR of 11.2%.
Growth is driven by increased advertising, women's team participation, fan zone expansions, growing technology needs, and rising investments. Trends include AI integration in wearable devices, digital transformation, IoT applications, and the adoption of AR and VR in sports.
What Main Forces Are Fueling Expansion In The Sports Tourism Market?
The sports tourism market is poised for growth, propelled by an increase in young player participation. This uptick in youth involvement in sports is primarily fueled by a heightened understanding of health benefits, the availability of more sports programs, and improved community involvement. Sports tourism gets a boost from these young participants as they catalyze the demand for youth sporting events and tournaments, thereby stimulating travel to competitions and training camps. As indicated by a report from the Sports and Fitness Industry Association (SFIA), a US trade organization, in December 2023, the United States witnessed a leap in team sports involvement. The number rose to 70.8 million in 2022, an increase from 67 million in 2020, signifying growth of 3.6 million participants. This growth in team sports involvement was most marked among the 6-to-12 and 13-to-17 age categories, with both experiencing increased participation levels from 2021 to 2022. As a result, the growing number of young players is powering the expansion of the sports tourism market.
What Are The Primary Segments In The Global Sports Tourism Market?
The sports tourism market covered in this report is segmented –
1) By Tourism: Active, Passive, Nostalgia
2) By Type: Soccer And Football, Cricket, Basketball, Tennis, Hockey, Other Types
3) By Sports Activity: Adventure Sports Tourism, Individual Sports Tourism, Team Sports Tourism
4) By Booking Channel: Online Booking Platform, Direct Bookings, Travel Agencies, Social Media Platforms, Other Booking Channels
Subsegments:
1) By Active: Sports Participation, Sports Training Camps, Sports Competitions (Amateur)
2) By Passive: Spectator Sports Events, Sports Fan Tourism (Attending Games, Tournaments)
3) By Nostalgia: Historical Sports Events, Sports Heritage Tours, Museums And Hall Of Fame Visits
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How Are Emerging Trends Reshaping The Dynamics Of The Sports Tourism Market?
Leading companies in the sports tourism market are concentrating on innovating advanced solutions like dynamic real-time index scoring to improve decision processes and manage events better. Dynamic real-time index scoring is a continuous evaluation and updating process of scores or ratings for destinations, events, and facilities, based on live data. It allows stakeholders to make well-informed decisions and swiftly adapt to any changes. For example, in June 2024, Tempest, a software, websites, and digital marketing solutions provider based in the US, unveiled the Sports Tourism Index 2.0. This enhanced platform targets the improvement of destination marketing organizations' (DMOs') and sports event rights owners' capabilities. The updated platform has added many improvements such as advanced event search functionalities with predictive capabilities, dynamic real-time index scoring, and sophisticated management tools for facilities and user teams. Furthermore, it provides an on-demand reporting and advanced matchmaking feature to better pair events with the right facilities.
Who Are the Key Players In The Sports Tourism Market?
Major companies operating in the sports tourism market are:
• KNT CT Holdings
• IMG Travel
• Thomas Cook India Ltd.
• International Sports Management Inc.
• Teamlink Travel
• Match Hospitality AG
• QuintEvents LLC
• Sports Tours International Ltd.
• Sportsnet Corp. Pty Ltd.
• JTB India Pvt. Ltd.
• Fanatic Sports Pvt. Ltd.
• Event Travel Management
• Sports Travel and Hospitality Group Ltd.
• Travel And Sport
• Veda Sports Marketing Pvt. Ltd.
• Victory Sports Tours
• BAC Sports Ltd.
• DTB Sports Management Ltd
• Premiership Experience
• Global Sports Travel and Tours Pty Ltd.
• Sports Travel Group
• ITC Travel Group
• Hospitality Group
What Is The Most Dominant Region In The Sports Tourism Market?
Europe was the largest region in the sports tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
