The still bottled water market has seen considerable growth due to a variety of factors.
• The market size of still bottled water has seen robust growth in the past few years. By 2024 this sector is expected to hit a market size of $255.67 billion, and by 2025, it is projected to increase to $273.01 billion. This translates to a compound annual growth rate (CAGR) of 6.8%.
This remarkable growth in the historic period is due to increased consumption of bottled water, a rising trend towards healthier lifestyle choices, an increase in customer demand for bottled water, and heightened understanding and concerns.
The still bottled water market is expected to maintain its strong growth trajectory in upcoming years.
• The market for still bottled water is anticipated to witness robust growth in the coming years, where it's projected to reach value of $349.85 billion by 2029, proliferating at a compound annual growth rate (CAGR) of 6.4%.
The factors pushing this growth within the forecast period range from the surge in urbanization, an increasing need for convenience, heightened health consciousness, a growing preference for purified water, to a heightened awareness of the negative impacts. The forecast period is expected to witness trends such as the introduction of water with added probiotics, partnerships with fitness brands, water enriched with adaptogens, tie-ups with celebrity brands, and an inclination towards personalized water flavours and customization.
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The surge in health awareness is anticipated to fuel the expansion of the still bottled water market in the future. Health awareness relates to a person's understanding, concern, and active approach to health and well-being. Lifestyle evolutions, societal impacts, and cultural changes are raising health awareness. Health awareness is supported by still bottled water in various ways, choosing mindful consumption and sustainable alternatives are essential to aligning health advantages with ecological concerns. For instance, in October 2023, the New Food magazine published by Russell Publishing Limited, a multimedia publishing company based in the UK, reported that in 2022, approximately 3.3 million consumers purchased at least 10% more healthy products, leading to a 12% volume surge. Furthermore, more than 500,000 additional consumers now have shopping carts filled with at least 65% healthy goods. Hence, the rise in health awareness contributes to the growth of the Still bottled water market.
The still bottled water market covered in this report is segmented –
1) By Bottle Type: Polyethylene Terephthalate (PET), Glass
2) By Size: Up To 0.5 Liters, 0.5 Liters To 1.0 Liters, 1.0 Liters To 1.5 Liters, More Than 1.5 Liters
3) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Grocery Stores, Online, Other Distribution Channels
Subsegments:
1) By Polyethylene Terephthalate (PET): Single-Use PET Bottles, Refillable PET Bottles, Recycled PET Bottles
2) By Glass: Returnable Glass Bottles, Non-Returnable Glass Bottles, Premium Glass Bottles
Major companies operating in the still bottled water market are focusing on developing innovative products, such as on-the-go still water bottles, to cater to consumer convenience and health trends. An on-the-go still water bottle is a portable, single-serving bottle of still (non-carbonated) water designed for convenience and ease of use while traveling or during active moments. For instance, in January 2025, VOSS Water, a US-based bottled water company, launched a sleek new 250ml Still Water bottle in the UAE, designed to blend luxury with convenience for today's fast-paced lifestyle. This compact bottle is perfect for on-the-go consumption at the gym or during daily commutes. Crafted from 100% recycled PET, it reflects VOSS's commitment to sustainability and environmental responsibility, aligning with the UAE's focus on reducing carbon footprints. VOSS water is sourced from a pristine aquifer in Southern Norway, ensuring exceptional purity and taste.
Major companies operating in the still bottled water market are:
• Danone S.A.
• Nongfu Spring Co. Ltd.
• Culligan International Company
• Primo Brands
• Tata Consumer Products Limited
• Bisleri International Pvt. Ltd.
• FIJI Water Company LLC
• Gerolsteiner Brunnen GmbH & Co. KG
• Vichy Catalan Corporation
• Highland Spring Ltd.
• Société Anonyme des Eaux Minérales d'Évian
• Hildon Ltd.
• Aqua Carpatica
• Nestlé Waters France
• Belu Water Ltd.
• Mattoni a.s.
• Evocus
• CG Roxane LLC
• Spa Monopole N.V.
• Hassia Mineralquellen GmbH & Co. KG
• PepsiCo Inc.
• Radenska d.o.o.
• San Benedetto S.p.A.
Asia-Pacific was the largest region in the still bottled water market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the still bottled water market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.