The stoma or ostomy care market has seen considerable growth due to a variety of factors.
• In recent times, there has been a robust growth in the stoma or ostomy care market size. The market, which was worth $3.69 billion in 2024, is projected to expand to $3.90 billion in 2025, reflecting a compound annual growth rate (CAGR) of 5.8%.
Several factors have fueled this growth in the historical period, including an upsurge in cases of colorectal and bladder cancer, a rise in the occurrence of inflammatory bowel diseases (IBD), the extension of home healthcare services towards ostomy patients, the intensification of awareness campaigns, and an increase in online sales channels.
The stoma or ostomy care market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for a significant growth spurt in the stoma or ostomy care market over the coming years. By 2029, it is predicted to reach a value of $4.83 billion, growing at a compound annual growth rate of 5.5%.
Several factors have been identified as driving this anticipated market growth during the forecast period. These include a rise in inflammatory bowel disease cases, an ageing global population, an increase in home healthcare services tailored for ostomy patients, heightened awareness regarding stoma care and related products, as well as a greater emphasis on patient-focused care. Looking at the likely trends during this forecast period, enhancements in ostomy care products, the amalgamation of virtual fitness trends and smart technology, cooperative initiatives and partnerships, and integration of artificial intelligence in product production are expected to feature prominently.
The stoma or ostomy care market is projected to expand as a result of the rising occurrence of colorectal cancer. This type of cancer originates in the colon or rectum, both parts of the digestive system. The increase in colorectal cancer is due to factors such as an aging population, changes in dietary habits like increased consumption of processed foods, sedentary lifestyle changes, and genetic predisposition. Ostomy or stoma care can improve the management of colorectal cancer, providing crucial support with items like ostomy bags, skin barriers, and other accessories. These aids help with waste management, infection prevention, and enhancing patient comfort, making appropriate post-operative care and lifestyle changes essential for enhancing life quality post-treatment. For instance, the American Cancer Society predicts that in January 2024, there'll be an estimated 152,810 new cases of colorectal cancer (81,540 in men, 71,270 in women). Colorectal cancer continues to be the second leading cause of cancer-related deaths in the U.S., with 53,010 deaths reported, rising from 52,550 in 2023. Thus, the upsurge in colorectal cancer incidence is boosting the growth of the stoma or ostomy care market.
The stoma or ostomy care market covered in this report is segmented –
1) By Product Type: Ostomy Bags, Skin Barriers, Pastes And Powders, Other Accessories
2) By Surgery Type: Ileostomy, Colostomy, Urostomy
3) By System Type: One-piece System, Two-piece System
4) By End User: Hospitals, Home Care Settings, Ambulatory Surgical Centers (ASCs), Clinics
Subsegments:
1) By Ostomy Bags: One-Piece Systems, Two-Piece Systems, Drainable Bags, Closed Bags
2) By Skin Barriers: Solid Skin Barriers, Moldable Skin Barriers, Extended Wear Skin Barriers
3) By Pastes And Powders: Stoma Pastes, Stoma Powders, Barrier Rings
4) By Other Accessories: Adhesive Removers, Belt And Straps, Deodorizers, Cleansing Wipes
Leading entities in the stoma or ostomy care industry are prioritizing advancements in technology, particularly customizable convexity design, to deliver first-rate solutions for ostomy patients. This design allows for a much tighter fit, prevents spillage and is more comfortable for a variety of body shapes and stoma contours. The idea behind customizable convexity design is to modify the location of the tension and the depth of the convex in ostomy barriers, thus enabling a custom fit that enhances stoma protrusion, flattens the skin, and boosts overall comfort for different body contours. For example, Convatec Group, a medical device firm based in the UK, introduced Esteem Body with Leak Defense in the U.S. market in April 2024. This one-piece soft convexity ostomy system, created for diverse body forms and stoma shapes, employs advanced adhesives, numerous options for convexity, and a patented '8-shape' pouch to elevate comfort, security and prevent leakage.
Major companies operating in the stoma or ostomy care market are:
• 3M Company
• Henkel AG
• B. Braun SE
• Smith & Nephew plc
• Coloplast Corporation
• ConvaTec Group PLC
• Salts Healthcare Ltd.
• Hollister Incorporated
• Cymed Inc.
• Marlen Manufacturing & Development Company
• ALCARE Co. Ltd.
• Welland Medical Limited
• Perma-Type Company Inc.
• EuroMed Inc.
• Nu-Hope Laboratories Inc.
• Torbot Group Inc.
• OstomyCure AS
• OxMed International GmbH
• Trio Healthcare Ltd.
• Genairex Inc.
• NB Products Inc.
North America was the largest region in the stoma or ostomy care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the stoma or ostomy care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.