What Does the Historical and Current Sustainable Athleisure Market Size Trend Indicate?
The sustainable athleisure market has seen considerable growth due to a variety of factors.
• In recent times, there has been significant growth in the size of the sustainable athleisure market. Expected to surge from $101.27 billion in 2024 to $109.99 billion in 2025 at a compound annual growth rate (CAGR) of 8.6%, the noticeable expansion during the historical period is a result of increased interest in athleisure fashion trends. Factors such as health and wellness movements, ecological consciousness, celebrity influence, and alterations in customer inclinations have played a critical role in this growth.
What Are The Estimated Market Size And Expected Annual Growth Rates For Globa Sustainable Athleisure Market?
The sustainable athleisure market is expected to maintain its strong growth trajectory in upcoming years.
• The market size of sustainable athleisure is projected to witness robust expansion in the upcoming years, reaching $156.05 billion in 2029, with a compound annual growth rate of 9.1%.
The escalation foreseen during the forecast period can be ascribed to the enduring trendiness of athleisure, advancements in environmentally friendly materials, surging awareness toward sustainable fashion, commitments toward corporate sustainability, and the sway of social media. The forecast period is marked with significant developments such as the advent of rental and subscription models, application of 3D printing and seamless design, partnerships with sustainable sports ambassadors, breakthroughs in compostable and biodegradable materials, focus on initiatives for circular fashion, and implementation of take-back schemes.
What Are The Primary Growth Drivers In The Sustainable Athleisure Market?
The surge in demand for environmentally-friendly apparel will propel the sustainable athleisure market's expansion in the future. This increased demand is stimulated by an elevated consumer understanding of sustainability, environmental worries and a preference for ethically made fashion. This growth in eco-friendly clothing demand enhances the sustainable athleisure market by urging brands to integrate sustainable materials and practices, thereby attracting eco-conscious customers. For example, as per a survey released by the Organic Trade Association (OTA), a United States based business group for the organic sector, in May 2023, organic linens and clothing accounted for roughly 40% of total sales, amounting to $2.4 billion - indicating a 2.5% increase from the previous year. Therefore, the burgeoning demand for environmentally-friendly clothing is accelerating the expansion of the sustainable athleisure market.
What Are The Key Segments Within The Global Sustainable Athleisure Market?
The sustainable athleisure market covered in this report is segmented –
1) By Type: Premium, Mass
2) By Gender: Women, Men
3) By Distribution Channel: Offline, Online
Subsegments:
1) By Premium: High-End Brands, Eco-Luxury Collections, Limited Edition Releases
2) By Mass: Affordable Sustainable Options, Mainstream Brands Offering Eco-Friendly Lines, Bulk Production Sustainable Athleisure
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How Are New Trends Impacting The Size Of The Sustainable Athleisure Market?
Leading enterprises in the sustainable athleisure market are inventing new technologies like quick-dry technologies to expand their customer reach, boost their sales, and escalate their earnings. Quick-dry technology implies an assembly of advanced solutions and materials engineered to speed up the drying process, particularly concerning textiles and coatings. For example, in October 2023, Bata India Ltd, a footwear production company from India, unveiled their Power Acti-Wear, an activewear and athleisure clothing line. The Power Acti-Wear, incorporated under Bata's popular athleisure brand Power, is a clothing line particularly designed to serve fitness fanatics with its comfort and modern style blend. Power Acti-Wear, featuring the latest technology innovations, stands out by integrating pioneering features with trendy designs. This line introduces sophisticated technologies such as Qik-Dry, Acti-Vent, Acti-Stretch, and Feather Tech. These distinctive attributes cumulatively allow quick absorption of sweat, enhanced air ventilation, improved stretchability, and feather-like weight, which in turn boost performance while providing a superior workout experience.
Who Are the Key Players in the Sustainable Athleisure Market?
Major companies operating in the sustainable athleisure market include:
• NIKE Inc.
• Adidas Aktiengesellschaft
• Hennes & Mauritz AB
• Puma SE
• Hanesbrands Inc.
• Levi Strauss & Co
• Under Armour Inc.
• Patagonia Inc.
• Vera Bradley Inc.
• Athleta LLC
• Reformation Inc.
• Eileen Fisher Inc.
• Prana Living LLC
• Everlane Inc.
• Outdoor Voices Inc.
• Vuori Inc.
• PANGAIA AG
• Outerknown LLC
• Mondetta Performance Gear Ltd.
• WearPact LLC
• Alternative Apparel Inc.
• Tasc Performance LLC
• Summersalt LLC
• Pact Organic Ltd.
• Toad&Co Inc.
• Boob Design AB
• Organic Basics ApS
• Public Myth Apparel Inc.
• Threads 4 Thought Inc.
• Thought Clothing Limited
• Recover Textile Systems SL
• Rapanui Clothing Ltd.
• Mate Organic Pvt Ltd.
• Girlfriend LLC
What are the Regional Insights into the Sustainable Athleisure Market?
North America was the largest market in the sustainable athleisure market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sustainable athleisure market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
