The television broadcasting market has seen considerable growth due to a variety of factors.
• The market size of television broadcasting has seen robust growth in the past few years. The value is predicted to rise from $314.16 billion in 2024 to a promising $335.29 billion in 2025, producing a compound annual growth rate (CAGR) of 6.7%.
The historical development can be credited to the surge in budgets for TV shows from studios, the mounting popularity of audio and video broadcasting, and the escalation in disposable income.
The television broadcasting market is expected to maintain its strong growth trajectory in upcoming years.
• In the coming years, the television broadcasting market size is projected to experience significant growth, increasing to $415.31 billion by 2029 with a compound annual growth rate (CAGR) of 5.5%.
The anticipated growth in this period can be ascribed to factors such as the escalating popularity of internet of things (iot), rising usage of televisions, expanding television viewership, increasing ott subscriptions, growing demand for high-quality content due to urbanization, and advancements in technology. The forecast period is predicted to see major trends such as market expansion through mergers aimed at widening consumer reach and boosting revenue, emphasis on digital transformation, focus on crafting interactive, data-driven, and dynamic content, and contemplated growth in over-the-top (ott) delivery.
The escalating need for TV sets is fostering the expansion of the television broadcasting market. Television plays a crucial role as a means for conveying news, information, and entertainment. As such, a surge in the need for TV sets intensifies the requirement for television broadcasting. To illustrate, in March 2023, TCL Technology, a China-based manufacturer of mobile phones, TVs, washing machines, and various other electronics, revealed that its TV division dispatched 23.8 million units in 2022, bucking the overall decline. Consequently, the surging need for TV sets is projected to bolster the development of the market.
The television broadcasting market covered in this report is segmented –
1) By Type: Television Station, Television Network
2) By Broadcaster Type: Public, Commercial
3) By Revenue Source: Subscription-Based, Advertisement-Based
Subsegments:
1) By Television Station: Local Television Stations (Broadcasting Content to Specific Geographic Areas), Public Television Stations (Non-commercial, Often Funded by Government or Donations), Cable Television Stations (Local Channels Accessible Through Cable Providers)
2) By Television Network: National Television Networks, Regional Television Networks (Serving Specific Regions or States), International Television Networks (Broadcasting Content Globally)
A rise in budget allocations for television productions is being observed across various studios in an endeavor to create high-quality content. The increase in investment is driven by the multiple revenue channels now available, encouraging studios to focus on superior content. An illustration of this is Netflix's investment of approximately £100 million in the television series 'The Crown'. The pursuit of high-grade content, spurred by several platforms like Netflix, Hulu, mobile apps, and online portals offering video on demand services, is promoting studios to fund big-budget TV productions.
Major companies operating in the television broadcasting market include:
• Comcast Corporation
• Walt Disney
• Time Warner Inc.
• ViacomCBS
• NBC Universal Media LLC
• Dish Network
• Fox Corporation
• BBC
• American Broadcasting Company (ABC)
• A&E Television Networks
• Ryukyu Broadcasting Corporation
• ITV Network Limited
• Marquee Broadcasting
• NovyiVek
• Meredith Corporation
• Fukushima Central Television Co.
• Metromedia
• Jiangsu Radio And Television Station and China Beijing TV Station
• Moskva Media
• Guangdong Broadcasting and Television Network Co.
• MTV Networks Africa (Pty) Limited
• Television Kanagawa
• STS Media
• Hunan Broadcasting System
• UKTV. Inc.
• Baishan Broadcast Television Station
• Beijing Media Network
• Kumamoto Telecasting Corp.
• Nankai Broadcasting Co.
• Telekanal 360. Ltd.
• Jiangsu Broadcasting & Television Group Co.
• Channel Four Television Corporation
• The North United Cable Network. Inc.
• BT Group
• 3sat online
• ARD.de
• Bavarian Radio and Television Network
• Deutsche Welle
• Star India Private Limited
• 1-2-3.TV GmbH
• RTL Television GmbH
• Gazprom Media
• Seven (National) Pty Limited
• WeltN24 GmbH
• Sport1 GmbH
• Don Media
• Hearst Television
• ABC Owned Television Stations
• American Spirit Media
• New Age Media
• Natsionalnaya Media Gruppa
• Bahakel Communications
• Block Communications
• Bonten Media Group
• Capital Cities/ABC Inc.
• Sky Channel Pty. Ltd.
• Sony Pictures Networks India Private Limited and TV18 Broadcast Limited
• Cowles Company
• Cox Media Group
• CBS Corporation
• Shandong Radio and TV Station
• Gray Television Inc.
North America was the largest region in the television broadcasting market in 2024. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the television broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa