The televisions market has seen considerable growth due to a variety of factors.
• The size of the television market has experienced a considerable increase over the past few years. It is projected to expand from $166.33 billion in 2024 to $174.8 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 5.1%.
The advancement from analogue to digital platforms, evolution in consumer electronics, improvement in content delivery, progress in gaming and console compatibility and emergence of new markets have contributed significantly to this historic period growth.
The televisions market is expected to maintain its strong growth trajectory in upcoming years.
• In the forthcoming years, the television market is predicted to experience consistent expansion. With a compound annual growth rate (CAGR) of 4.0%, it's set to reach a market size of $204.35 billion by 2029.
The predicted growth during the forecast period can be ascribed to developments in areas such as 8k and beyond, smart TV upgrades, immersive technologies, environmentally friendly televisions, and productivity and home office applications. In the forecast timeframe, major trends to look out for include oled and microled displays, televisions without bezel and frames, televisions that serve as art pieces, curved and foldable display options, and integrated content.
The television industry saw notable growth, mainly due to an upswing in disposable incomes. This growth was substantially credited to the economic advancement and increasing middle class populace in rising economies such as China, India, and Brazil. For instance, a report brought out by the United Kingdom's Office for National Statistics in September 2024 highlighted that in 2022, the UK witnessed a 6.3% increase in gross disposable household income (GDHI) against the prior year, 2021. This surge in earnings and expendable incomes within emerging markets was a keystone in the growth of the television industry.
The televisions market covered in this report is segmented –
1) By Product Type: Smart, Traditional
2) By Technology: LCD, LED, OLED, QLED
3) By Screen Size: Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches
4) By End-User: Residential, Commercial, Other End-Users
Subsegments:
1) By Smart: LED Smart TVs, OLED Smart TVs, QLED Smart TVs, 4K And 8K Smart TVs, Android TV, Roku TV, And Other OS-based Smart TVs
2) By Traditional TVs: LED TVs (non-smart), LCD TVs, Plasma TVs
The interest in Ultra HD televisions is escalating at a quick pace due to their energy-saving nature and their ability to display excellent image quality. These sets, which include both 4K and 8K UHDs, boast an aspect ratio of 16:9 or more along with a minimum pixel resolution of 3840x2160. The shift from traditional CRT and LCD TVs to Ultra HD TVs has been swift, propelled by rapid advancements in technology. For example, Screen Media, an American media company, revealed in July 2023 that the TV replacement cycle has led to a 74% smart TV penetration rate, with 38% of smart TV households using another device's screen to cast onto their television.
Major companies operating in the televisions market include:
• Samsung Electronics Co. Ltd.
• LG Electronics Inc.
• Sony Corporation
• Hisense Group Co. Ltd.
• TCL Corporation
• Koninklijke Philips N.V.
• Vizio Inc.
• Toshiba Corporation
• Skyworth Group
• RCA Corporation
• Magnavox
• Sharp Corporation
• JVC (Victor Company of Japan Limited)
• Polaroid/Sceptre
• Fujitsu Limited
• Sansui Electric Co. Ltd.
• Onida
• Xiaomi Corporation
• Micromax Informatics Limited
• Haier Group Corporation
• Hitachi Ltd.
• Lloyd Electric & Engineering Ltd.
• Panasonic Corporation
• Funai Electric Co. Ltd.
• Changhong Electric Co. Ltd.
• Konka Group Co. Ltd.
• Seiki Digital Inc.
• Element Electronics Corporation
• Westinghouse Electric Corporation
• Mitsubishi Electric Corporation
• NEC Corporation
• Videocon Industries Limited
• Intex Technologies (India) Ltd.
• Akai Electric Co. Ltd.
Asia-Pacific was the largest region in the television market in 20232. North America was the second-largest region in the television market. The regions covered in the televisions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa