What Is The Definition Of The Global Tissue Towel Market?
Tissue towels refer to disposable paper towels used for cleaning, such as wiping hands, cleaning surfaces, or drying items. These towels are made from absorbent paper materials and are designed for single-use or limited use before disposal.
Tissue Towel Global Market Report 2024 provides data on the global tissue towel market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The tissue towel market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.
How Is The Market Size And Growth Rate Of The Global Tissue Towel Market Projected?
The tissue towel market has grown significantly in recent years. It is set to grow from $26.46 billion in 2023 to $28.13 billion in 2024, at a compound annual growth rate (CAGR) of 6.3%. The growth has been driven by increased urbanization, higher consumer hygiene awareness, rising disposable incomes, expansion in the hospitality and healthcare sectors, and greater emphasis on environmental sustainability. The market is expected to continue to grow, reaching $36.52 billion by 2028, at a CAGR of 6.7%. Factors contributing to this growth include increased consumer hygiene consciousness, higher disposable incomes, urbanization, growing sustainability trends, and expansion in the hospitality sector. Key trends in the forecast period include the adoption of sustainable products, advancements in manufacturing technologies, innovation in customized tissue towel products, development of smart tissue towels, and the adoption of antimicrobial and multi-functional towels."
What Are The Primary Growth Drivers In The Tissue Towel Market?
The growing hospitality industry is projected to propel the growth of the tissue towel market in the near future. The hospitality sector encompasses a wide range of services, including lodging, dining, and entertainment, offered to travelers and guests. This sector's expansion is driven by increasing global travel, higher consumer expectations, economic growth, and the development of new destinations and amenities. Tissue towels are commonly used in the hospitality industry to provide guests with a hygienic and convenient way to dry their hands, enhancing cleanliness and overall satisfaction. For example, in July 2024, Eurostat reported that in 2023, approximately 719.0 million guest nights were booked through major short-stay accommodation platforms, a 20.5% increase compared to 2022. As a result, the growing hospitality sector is fostering the tissue towel market.
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What Is The Segmentation Of The Global Tissue Towel Market?
The tissue towel market covered in this report is segmented –
1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses
What Emerging Trends Are Shaping The Tissue Towel Market?
In the tissue towel market, companies are developing innovative products like recycled fiber tissue towels to meet growing consumer demand for eco-friendly alternatives. These towels are made from recycled paper materials and are used for cleaning and drying in various settings. For example, in January 2024, Tork, a UK-based provider of hygiene products, launched soft and efficient hand towels and toilet paper made from 100% recycled fibers. These products ensure that no new trees are cut down in their production, offering strong absorbency and durability while promoting sustainability.
Which Region Has The Fastest Expansion In The Tissue Towel Market?
North America was the largest region in the tissue towel market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the tissue towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
