What Has Been the Growth Trajectory for the Toiletries Market in Recent Years?
The toiletries market has seen considerable growth due to a variety of factors.
• In recent times, the toiletries market has seen robust expansion. The market value is anticipated to increase from $394.64 billion in 2024 to $444.03 billion in 2025, with a compound annual growth rate (CAGR) of 12.5%.
The remarkable growth in the historical period is due to various factors such as shifting demographics, changes in consumer tastes, marketing endeavors, advertising efforts, and trends in health and wellness.
What Does Future Hold for The Toiletries Market Size?
The toiletries market is expected to maintain its strong growth trajectory in upcoming years.
• Expectations are high for the toiletries market as it is forecasted to quickly expand in the upcoming years. The market size is projected to escalate to $697.96 billion by 2029, witnessing a compound annual growth rate (CAGR) of 12.0%.
The expected growth within the forecast period is largely due to the rise of sustainable and eco-friendly products, the prevailing trend of personalization, the increasing focus on wellness and self-care, innovative ingredient use, and the globalization of brands. Some prominent trends set to define the forecast period include the embrace of digital marketing and e-commerce, advancements in technology, the popularity of natural and organic products, as well as the growing demand for personalization, customization, wellness and self-care products, and men's grooming products.
What Main Forces Are Fueling Expansion In The Toiletries Market?
The rise in the number of older individuals presents a potential expansion avenue for the market, as it aids in driving sales of products such as wrinkle-reducing moisturizers, anti-aging creams, peels and other skin-care treatments. Moreover, mature women generally have a higher disposable income compared to their younger counterparts, hence they are more likely to splurge on cosmetic products. For example, the World Population Prospects 2022, published on Relief Web, an American human welfare information portal, in July 2022 projected that the worldwide population aged 65 or older is anticipated to go from 10% in 2022 to 16% by 2050, thereby enhancing the growth prospects of the toiletry market.
What Is The Segmentation Of The Global Toiletries Market?
The toiletries market covered in this report is segmented –
1) By Type: Lotions (Including Sunscreens), Hair Preparations, Face Creams, Perfumes, Shaving Preparations, Other Cosmetic Preparations
2) By Preference: Mass, Premium
3) By Gender: Male, Female
4) By Distribution Channel: Hyper markets Or Super markets, E-Commerce, Pharmacy Stores, Other Distribution Channels
Subsegments:
1) By Lotions (Including Sunscreens): Body Lotions, Facial Lotions, Sunscreen Lotions
2) By Hair Preparations: Shampoos, Conditioners, Hair Oils, Styling Products
3) By Face Creams: Moisturizers, Anti-Aging Creams, Acne Treatments, Night Creams
4) By Perfumes: Eau de Parfum, Eau de Toilette, Perfume Oils
5) By Shaving Preparations: Shaving Creams, Aftershave Products, Pre-shave Oils
6) By Other Cosmetic Preparations: Makeup Removers, Facial Masks, Exfoliators
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What Emerging Trends Are Shaping The Toiletries Market?
Firms are now turning their attention to the development of personal care goods that use natural and organic ingredients. This shift is due to an increased understanding amongst consumers about the risks associated with synthetic materials. Toiletries, products aimed at cleanliness and personal beauty, are now being manufactured with a significant focus on transparency in terms of ingredients, packaging, and overall sustainability as consumers lean more towards a healthy lifestyle. The said products are derived from elements like plant extracts, vegetables, and essential oils which offer a rich source of vitamins and essential minerals and are also environmentally friendly. As an example, Sybron, a UK firm specializing in hygiene and cleaning products, collaborated with bamboo specialist UniGreen in June 2023 to introduce the SySoft Luxury Bamboo Toilet Tissue. This product, made entirely out of bamboo, can be recycled, decomposed, and composted, making it an ideal choice for high-end hotels looking to lessen their ecological impact. Each package includes 48 rolls of 3-ply tissue, with each roll containing 200 sheets and is devoid of plastic in its packaging. Owing to its speedy growth and eco-friendly nature, bamboo is known to produce more oxygen and absorb more carbon dioxide compared to trees, establishing it as an optimal choice for consumers mindful of the environment.
Who Are the Key Players in the Toiletries Market?
Major companies operating in the toiletries market include:
• Johnson & Johnson
• Tesco plc
• The Procter & Gamble Company
• Unilever plc
• L'Oréal S.A.
• Himalaya Wellness Limited
• Natura & Co Holding S.A.
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group plc
• Kimberly-Clark Corporation
• Colgate-Palmolive Company
• The Estée Lauder Companies Inc.
• Kao Corporation
• Beiersdorf AG
• Shiseido Company Limited
• LG Household & Health Care Ltd.
• Church & Dwight Co. Inc.
• Coty Inc.
• Avon Products Inc.
• Oriflame Holding AG
What are the Regional Insights into the Toiletries Market?
Asia-Pacific was the largest region in the toiletries market in 2024. Western Europe was the second-largest region of the toiletries market. The regions covered in the toiletries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
