What are the Historical Developments and Current Growth Metrics of the User And Entity Behavior Analytics Market?
The user and entity behavior analytics market has seen considerable growth due to a variety of factors.
• The market size of user and entity behavior analytics has seen substantial growth over recent years. It's anticipated to expand from $2.39 billion in 2024 to $3.21 billion in 2025, boasting a compound annual growth rate (CAGR) of 34.3%.
The impressive growth during the historical period can be credited to various factors such as increased insider threats, heightened advanced persistent threats (apts), the imposition of regulatory compliance mandates, and the need for security incident detection, response, and insight into user activities.
What Does Future Hold for The User And Entity Behavior Analytics Market By 2029?
The user and entity behavior analytics market is expected to maintain its strong growth trajectory in upcoming years.
• The market for user and entity behavior analytics is predicted to witness a substantial surge in the forthcoming years. The market size is projected to expand to $10.37 billion by 2029, growing at a compound annual growth rate (CAGR) of 34.1%.
Several factors contribute to this anticipated growth during the forecast period, including advancements in machine learning and artificial intelligence, proliferation of IoT devices, incorporation of endpoint security, implementation of behavioral analytics for fraud prevention, and automation of incident response. Key trends during the forecast period comprise of the application of machine learning for anomaly detection, integration with security information and event management (SIEM), cloud-native ueba solutions, a focus on detecting insider threats, and assigning user and entity risk scores.
What Are The Primary Growth Drivers In The User And Entity Behavior Analytics Market?
The growth of the user and entity behavior analytics (UEBA) market is projected to be bolstered by the increasing prevalence of IoT and cloud-based interlinked gadgets. The Internet of Things (IoT) pertains to the grid of devices linked to one another which exchange and share data via cloud services. These IoT and cloud-connected tools are utilized in UEBA to deliver real-time data and exhaustive insights into user interactions, thus allowing better threat detection and preemptive security protections. For example, IoT Analytics GmbH, a German business intelligence provider for IoT solutions, stated in September 2024 that as of the end of 2023, there were some 16.6 billion interconnected IoT gadgets, marking a surge of 15% from 2022. The firm expects the figures to climb by 13% to hit 18.8 billion by the close of 2024. Consequently, the surging count of IoT and cloud-linked devices is fueling the expansion of the user and entity behavior analytics (UEBA) market.
What Is The Segmentation Of The Global User And Entity Behavior Analytics Market?
The user and entity behavior analytics market covered in this report is segmented –
1) By Type: Solution, Services
2) By Deployment Type: On-Premises, Cloud
3) By Organization Size: Large Enterprises, Small And Medium Enterprises
4) By Vertical: Financial Services And Insurance, Retail And Ecommerce, Energy And Utilities, IT And Telecom, Healthcare, Defense And Government, Other Verticals
Subsegments:
1) By Solution: Cloud-Based Solutions, On-Premises Solutions
2) By Services: Consulting Services, Implementation Services, Managed Services, Support And Maintenance Services
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Which Emerging Market Trends Are Altering The User And Entity Behavior Analytics Industry?
Significant businesses in the user and entity behavior analytics market are incorporating artificial intelligence to enhance accuracy. The novelty of AI-driven cloud anomaly detection enables security units to more accurately identify unfamiliar threats in their cloud infrastructures, thus reducing unnecessary alerts and incorrect positives. As an example, Rapid7, a software establishment in the US, introduced an AI-empowered feature for heightened cloud security, known as cloud anomaly detection, in November 2023. This surpasses conventional rule-based approaches by correctly recognizing undiscovered threats in the cloud and reducing the number of incorrect positives. This early-access feature operates agent-free and instead inspects application programming interface (API) activities through audit logs. It creates unique activity outlines for cloud-based entities, identifies behavioral outliers automatically, and promptly evaluates possible issues in a 10-minute window, using insights based on previous data. Additionally, these groundbreaking mechanisms considerably enhance the effectiveness of threat detection in cloud settings, providing a forward-looking approach to security.
Who Are the Key Players In The User And Entity Behavior Analytics Market?
Major companies operating in the user and entity behavior analytics market report are:
• Microsoft Corporation
• Amazon Web Services Inc.
• International Business Machines Corporation
• Cisco Systems Inc.
• VMWare LLC
• Palo Alto Networks Inc.
• Fortinet Inc.
• F5 Inc.
• Splunk Inc.
• Check Point Software Technologies Ltd.
• McAfee Corp.
• Thoma Bravo LP - Sophos Group PLC
• Rapid7 Inc.
• Forcepoint LLC
• Varonis Systems Inc.
• Bottomline Technologies Inc.
• Lookout Inc.
• LogRhythm Inc.
• Exabeam Inc.
• Securonix Inc.
• Cynet Security Ltd.
• Dtex Systems Inc.
• LTS Secure
• Lepide
• Teramind Inc.
• Gurucul Solutions LLC
• Niara Inc.
• Sqrrl Data Inc
What Are The Regional Insights Into The User And Entity Behavior Analytics Market?
North America was the largest region in the user and entity behavior analytics market in 2024. Asia- Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the user and entity behavior analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
