The VFX In Advertising Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size of VFX in advertising has seen significant growth over the years. It expanded from $2.80 billion in 2024 to $3.04 billion in 2025, with a compound annual growth rate (CAGR) of 8.9%.
The VFX in Advertising Global Market is projected to reach a market size of $4.23 billion by 2029, growing at a compound annual growth rate (CAGR) of 8.6%.
Download Your Free Sample of the 2025 VFX In Advertising Market Report and Uncover Key Trends Now!The key drivers in the VFX In Advertising market are:
• Rapid increase in the use of VFX in film and television
• Significant growth in the entertainment and media sector
• Growing utilization of digital video streaming services
• Rising demand for streaming platforms
The VFX in advertising market covered in this report is segmented –
1) By Type: 2D And 3D VFX, Motion Graphics, Matte Painting, Computer Generated Imagery, Other Types
2) By Technology: Artificial Intelligence (AI), Augmented Reality (AR)
3) By Component: Software, Services, Hardware
4) By Application: Outdoor Advertising, Television And Broadcast Ads, Cinema Or Films Ads, Online Advertising
The key trends in the VFX In Advertising market are:
• Technological innovations in VFX tools are a major emerging trend.
• The expansion of virtual production is significantly shaping the future of the market.
• The integration of real-time rendering is an upcoming trend in the sector.
• Advancements in artificial intelligence and machine learning are influencing the future of VFX in advertising.
Major companies in the VFX In Advertising market are:
• Adobe Inc.
• Technicolor Group
• MediaMonks Inc.
• Framestone Studio Ltd.
• Double Negative Limited
• The Mill Group
• Rodeo FX Inc.
• Industrial Light & Magic LLC
• Digital Domain Holdings Limited
• Method Studios Inc.
• Aardman Animations Ltd.
• Pixomondo GmbH
• The Foundry Visionmongers Limited
• Tippett Studio Inc.
• Glassworks Limited
• Ollin VFX
• Citrus Ink Studios Inc
• Grammatik Agency
• Creatfx Studios Inc.
• Johnny Soko Studios
North America was the largest region in the use of VFX in advertising market in 2024