The Virtual Influencers Market Overview 2025 report reveals that the market size has grown significantly over the past few years, with projections indicating further expansion.
The market size for virtual influencers has seen significant growth in the past few years. It will increase from $7.94 billion in 2024 to $11.26 billion in 2025, with a compound annual growth rate (CAGR) of 41.9%. The historical growth trend in the Virtual Influencers Global Market Report 2025 market has seen a remarkable increase.
The virtual influencers market is forecasted to grow to $45.35 billion by 2029, with a compound annual growth rate (CAGR) of 41.6%.
Download Your Free Sample of the 2025 Virtual Influencers Market Report and Uncover Key Trends Now!The key drivers in the Virtual Influencers market are:
• Growing number of brand collaborations with virtual influencers
• Increased consumer interaction with AI-driven figures
• Rising demand for digital content and immersive experiences
• Higher usage of virtual influencers in advertising strategies
The virtual influencers market covered in this report is segmented –
1) By Type: Virtual Humans, Animated Characters, Artificial Intelligence-Driven Avatars
2) By Deployment: Social Media Platforms, Brand Websites, E-Commerce Platforms
3) By Application: Product marketing, Customer Service, Brand Storytelling, Entertainment
4) By End User: Consumer Goods And Retail, Fashion And Beauty, Technology And Software, Travel And Hospitality
The key trends in the Virtual Influencers market are:
• The future of the virtual influencers market will be shaped by advancements in machine learning technology.
• Developments in artificial intelligence (AI) and computer-generated imagery (CGI) are significant emerging trends.
• There's a rising trend towards creating sophisticated algorithms within this space.
• Increasing brand collaborations with virtual influencers is also a key trend to watch.
Major companies in the Virtual Influencers market are:
• Meta Platforms Inc.
• LG Uplus Corp.
• Magazine Luiza S.A.
• Prada S.p.A.
• SM Entertainment Co. Ltd.
• Balmain S.A.
• The Diigitals
• Dapper Labs Inc.
• Hololive Production
• Superplastic Inc.
• Colossyan Limited
• Aww Inc.
• UneeQ Limited
• Brud Inc.
• Creatify AI
• Castleberry Media
• FUTR Studios Ltd.
• InfluencerFarm
• AvatarOS
• SynthLife
North America was the largest region in the virtual influencers market in 2024