The web content management market has seen considerable growth due to a variety of factors.
• The size of the market for web content management has seen a speedy expansion in recent years. It is anticipated that it will increase from $12.67 billion in 2024 to $14.82 billion in 2025, stepping up at a compound annual growth rate (CAGR) of 17.0%. The growth experienced in the historical duration can be traced back to the surge in content, emphasis on user experience, requirements for mobile optimization, adherence to regulations, global outreach and multilingual content, as well as the transition towards digital marketing.
The Web Content Management market is expected to maintain its strong growth trajectory in upcoming years.
• The market size for web content management is projected to undergo significant expansion in the coming years. It's anticipated to reach $32 billion by 2029, growing at a compound annual growth rate (CAGR) of 21.2%.
Various factors such as dynamic content delivery, the need for scalability in high-traffic websites, content analytics and insights, and environmental sustainability considerations, along with intelligent content creation are all contributing to this predicted growth. Key trends for the anticipated period include the adoption of cloud-based web content management solutions, a mobile-first approach to content management, enhanced content collaboration, and workflow automation. There's also a growing emphasis on accessibility, inclusiveness, real-time content editing and preview, AI-enabled content management, and voice search optimization.
The predicted rise in the use of web services is set to boost the web content management market's expansion. Web services involve a set of norms and protocols enabling data sharing among systems or applications. Given the escalating importance of online presence due to the recurrent expansion in content volume, web content management turns critical for any organization. For example, between the start of 2021 and 2022, AAG IT, a British IT support services firm, reported that Cloud infrastructure services yielded a revenue of $191 billion in June 2024. It is anticipated that by 2025, global cloud storage will hit 200 zettabytes (equivalent to 2 billion terabytes). Hence, the surging use of web services becomes a crucial growth propellant for the web content management market.
The web content management market covered in this report is segmented –
1) By Component: Solutions, Service
2) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMES)
3) By Deployment Mode: On-Premises, Cloud
4) By Vertical: BFSI, IT And Telecom, Retail And Ecommerce, Healthcare And Life Sciences, Government, Travel And Hospitality, Media And Entertainment, Other Applications
Subsegments:
1) By Solutions: Content Creation And Editing Tools, Content Management Systems (CMS), Digital Asset Management (DAM), Web Analytics Tools, Workflow Management Tools
2) By Services: Consulting Services, Integration Services, Support And Maintenance Services, Training Services
The rise of technological advancements is being identified as a significant trend in the web content management market. Companies dominant in this market are concentrating their efforts on new and cutting-edge technologies to maintain their market standing. An example of this is seen in May 2024 when Noventiq, a UK company specializing in digital transformation and cybersecurity solutions, introduced the uDMS, a cloud-based document management system. Designed with advanced serverless architecture on Amazon Web Services (AWS), the uDMS provides a solution for efficient and flexible document management. It does away with the need for traditional server infrastructure and in doing so, reduces IT overhead, enhances scalability, and becomes a cost-effective choice for document management.
Major companies operating in the web content management market include:
• OpenText Corporation
• International Business Machines Corporation
• Adobe Systems Incorporated
• Sitecore Corporation A/S
• Episerver Inc.
• Oracle Corporation
• Microsoft Corporation
• Acquia Inc.
• Rackspace Hosting Inc.
• HubSpot Inc.
• Progress Software Corporation
• Crownpeak Technology Inc.
• Hyland Software Inc.
• Sanity AS
• Umbraco A/S
• Duda Inc.
• Webflow Inc.
• Wix.com Ltd.
• Squarespace Inc.
• Weebly Inc.
• Shopify Inc.
• BigCommerce Holdings Inc.
• PrestaShop SA
• OpenCart Ltd.
• WooCommerce
• Kentico Software LLC
• Contentstack Inc.
• Magnolia International Ltd.
• Bloomreach Inc.
• Hippo B.V.
• eZ Systems AS
• Liferay Inc.
• Jahia Solutions Group S.A.
• dotCMS Inc.
• CoreMedia AG
• SDL Tridion Ltd.
North America was the largest region in the web content management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the web content management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.