Global Whisky Market 2024 , Forecast To 2033

7 Mar, 2024

The whisky market (2) has experienced steady growth, rising from $58.97 billion in 2023 to $61.51 billion in 2024 at a CAGR of 4.3%, driven by cultural trends and premiumization. Projected growth indicates the market reaching $71.85 billion in 2028 at a CAGR of 4.0%, attributed to emerging markets and e-commerce, with major trends including limited edition releases and direct-to-consumer sales.

Global Whisky Market Key Driver

The increasing whisky consumption is expected to propel the growth of the whisky market going forward (31). Whisky has been consumed for its health benefits, rich flavor, and cultural significance (32). Whisky has numerous health benefits, including lowering the risk of heart disease, stroke, and cancer, and it also contains antioxidants that aid in the fight against free radicals (33). Drinking whisky can also improve cognitive function, aid digestion, and reduce stress (34). Furthermore, whisky is low in carbohydrates and can be an excellent choice for those on a low-carb diet (35). For instance, in March 2023, according to a report by the Distilled Spirits Council of the United States, American Whisky exports increased by 32% to $1.28 billion in 2021 (36). Therefore, increasing whisky consumption drives the whiskey market (37).

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Global Whisky Market Segments

The whisky market covered in this report is segmented –
1) By Type: Alcoholic Whisky, Non- Alcoholic Whisky
2) By Flavour: Unflavored, Flavored
3) By Sales Channel: B2B (business-to-business), B2C (business-to-consumer)
By Geography: The countries covered in the whisky market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. North America was the largest region in the whisky market in 2023. The regions covered in the whisky market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Major Whisky Industry Players

Diageo plc; Bacardi Limited; William Grant & Sons Ltd.; The Edrington Group Limited; Beam Suntory Inc.; Brown–Forman Corporation; Whyte & Mackay Limited; Inver House Distillers Limited; LVMH Moët Hennessy Louis Vuitton SE; Loch Lomond Distillery Company Limited; Asahi Group Holdings Ltd.; Pernod Ricard SA; Chivas Brothers Limited; La Martiniquaise Co.; Belvedere SA; Allied Blenders and Distillers Pvt Ltd.; Red Brick Brewing Company LLC; Suntory Beverage & Food Limited; Constellation Brands Inc.; Heaven Hill Distilleries Inc.; Canadian Mist Distillery Ltd.; Forty Creek Distillery Ltd.; Glenora Distillers International Ltd.; Hood River Distillers Inc.; Pemberton Distillery Inc.; Corby Distilleries Limited; Sazerac Company Inc.; Tomintoul Distillery Ltd.; Tormore Grain Scotch Whisky; The English Whisky Co. Ltd.; Sacred Spirits Company Ltd.; Bimber Distillery Ltd.; East London Liquor Company Limited; Cotswolds Distillery Ltd.; The Lakes Whiskymakers Ltd.; Oxford Rye Whisky Ltd.; Ole Smoky Distillery LLC; McCormick Distilling Company; Clifford Distilling LLC; Archie Rose Distilling Co. Pty Ltd.; Hellyers Road Distillery Pty Ltd.; Hoochery Distillery Pty Ltd.; Lark Distillery Pty Ltd.; Timboon Railway Shed Distillery Pty Ltd.; Kirin Holdings Company Limited

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Whisky Market Overview

Whisky is an alcoholic beverage made by fermenting malted rye, barley, corn, or wheat grain mash. This is created by processing, malting, fermentation, distillation, and barrel maturation. It is distilled all over the world and is frequently aged in oak barrels before being enjoyed as a modern and recreational beverage.