What Fueled The Previous Growth In The Women's Health App Market?
The women's health app market has seen considerable growth due to a variety of factors.
• The women's health app market has grown exponentially in recent years. It will grow from $4.68 billion in 2024 to $5.78 billion in 2025, at a CAGR of 23.6%.
This growth can be attributed to increased awareness, internet penetration, lifestyle changes, rising healthcare costs, and government initiatives.
What Is The Expected Growth In The Women's Health App Market Size Evolve over the Forecast Period?
The women's health app market is expected to maintain its strong growth trajectory in upcoming years.
• The women’s health app market is expected to grow exponentially, reaching $13.37 billion by 2029 at a CAGR of 23.3%.
Growth is driven by personalization, integration with wearables, telemedicine adoption, mental health focus, and greater healthcare access and equity. Key trends include fertility tracking, menopause management, community support, data privacy, and evidence-based services.
What Main Forces Are Fueling Expansion In The Women's Health App Market?
The escalating utilization of smartphones is anticipated to fuel the expansion of the women's health app market. With its blend of computer and cellular phone features, smartphones are increasingly utilized in various areas. Several factors promote this rising trend, including ever-evolving smartphone technology, more affordable phone prices, the widespread growth of digital services, and the increasing pace of urbanization and globalization. Women can utilize smartphones to access health-related data, monitor their health statistics and use health applications at their convenience. Additionally, smartphones enable users to access numerous educational content like articles, videos, podcasts, webinars, and online women's health communities. As reported by ConsumerAffairs, a consumer-oriented news and advocacy organization in the US, in March 2024, the percentage of Americans owning smartphones rose to 92% in 2023 from 86% in 2022. Furthermore, it is predicted that by 2024, American adults will spend approximately 4.5 hours on their mobile devices each day. As a result, the rising smartphone usage is propelling the growth of the women's health app market.
What Are The Primary Segments In The Global Women's Health App Market?
The women's health app market covered in this report is segmented –
1) By Type: Menstrual Health, Pregnancy Monitoring, Fertility Monitoring, Breastfeeding Management, Gynecological Health, Other Types
2) By Modality: Smartphone, Tablet, Other Modalities
3) By Age: Adolescent, Adult, Geriatric
4) By Application: General Healthcare And Fitness, Reproductive Health, Lifestyle Management, Disease Management, Other Applications
Subsegments:
1) By Menstrual Health: Period Tracker, Ovulation Calendar, Pms Management, Pregnancy Monitoring
2) By Pregnancy Monitoring: Pregnancy Trackers, Contraction Timer, Baby Growth Tracker
3) By Fertility Monitoring: Ovulation Prediction, Fertility Tracker, Basal Body Temperature (Bbt) Monitoring
4) By Breastfeeding Management: Milk Supply Tracker, Feeding Timer, Nursing Log
5) By Gynecological Health: Pelvic Health Trackers, Cervical Health Trackers, Uterine Health Monitoring
6) By Other Types: General Health Trackers, Mental Health Apps, Exercise And Diet Apps
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How Are Emerging Trends Reshaping The Dynamics Of The Women's Health App Market?
Leading corporations in the female health app sector are creating groundbreaking products, including intelligent rings, equipped with cutting-edge features to better serve their clientele. A smart ring is a wearable miniature electronic gadget that melds mobile tech with easily accessible features suitable for mobile use. These rings assist in tracking physical activities, number of steps walked, calories burnt, and sleep cycles, thus enabling women to stay fit and live healthily. For illustration, in January 2024, the US healthcare solutions enterprise, Movano Health, introduced 'Evie,' the first-ever smart ring engineered specifically for women's health. The data collected by the Evie Ring is of medical-grade quality, which is then converted into personalized insights and relayed via a mobile app. The primary aim of the Evie Ring is to revolutionize the way women's health is monitored by providing a uniquely designed experience catered toward women, comprehensive interpretation of female-specific data, and artificial intelligence-backed trend analysis.
Who Are the Key Players In The Women's Health App Market?
Major companies operating in the women's health app market are:
• Apple Inc.
• Fitbit Inc.
• Babylon Health
• Emme Inc.
• DotDash
• Gladstone International Ltd.
• Flo Health Inc.
• Withings Health Solutions
• Nurx Inc.
• Peanut App Ltd.
• Natural Cycles Nordic AB
• Wildflower Health
• HelloBaby Inc.
• Rosy Wellness Inc.
• Clue Inc.
• Evvy Inc.
• Kindara Inc.
• Ava AG
• Femtech Collective Inc.
• FertilityIQ
• Kegg Inc.
• Tia Health
• Glow Inc.
• Keela Health Inc.
• Maya Health Inc.
What Is The Most Dominant Region In The Women's Health App Market?
North America was the largest region in the women's health app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women's health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
