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Market More Effectively

The Business Research Company offers surveying capabilities to keep you on the pulse of consumers in your market. We offer services from  end user surveys, to business-to-business surveys  targeting specific job roles within companies. Methods include telephone (CATI) interviews, focus groups and online surveys.

Price Benchmarking

  • Price benchmarking
  • Sensitivity analysis

Distribution Strategy

  • Distribution channel analysis

Marketing Strategy

  • Consumer test marketing messages
  • Channel testing
  • A/B testing

Example Projects Have Included:

  • Consumer Survey: A manufacturer of televisions wanted to understand consumer attitudes to Smart TVs in India. We ran a survey of 4,000 consumers, split into 40 segments. The information gave the client a much clearer idea of changing Indian consumer preferences.
  • Client Survey:  One of the world’s largest office equipment companies wanted to know more about attitudes to buying office equipment in leading companies in the US. Our large panel of COOs and purchase managers provided the basis for the research. We delivered a detailed report covering changing purchasing preferences for office equipment in the US.