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Market Sizing And Forecasts

We create quantitative models to help clients estimate the size and growth of markets.

Market Sizing

  • Our market sizing estimates are built ‘bottom up’
  • Typical starting points are known data sets such as population, projects, sales.
  • Assumptions are then built up, including take-up, price, frequency, brand choice etc, based on primary and secondary data.
  • Numbers are triangulated with existing market estimates. Extrapolation, correlation, and regression techniques used for estimates.
  • ‘Delphic’ techniques are used to check numbers and assumptions with industry experts.
  • Data is sourced and assumptions explained.

Market Forecasts

  • Market forecasts are based on balancing the key factors.
  • Existing hard data is used where available (e.g. planned projects).
  • Market factors are quantified and applied (e.g. patent approvals, off patents, historic trends.)
  • Forecast macro economic information  is also applied where appropriate (e.g. GDP, epidemiological data).
  • ‘Delphic’ techniques are used to check numbers and assumptions with industry experts.
  • Data is sourced and assumptions explained.