How Global Digital Advertising Market Players Should Strategize For 2022-2031
27 Jan, 2022
The global digital market is expected to grow from $178.60 billion in 2021 to $208.00 billion in 2022 at a compound annual growth rate (CAGR) of 16.5%. The growth in the digital advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The digital advertising market is expected to reach $354.90 billion in 2026 at a CAGR of 14.3%.
What is the Global Digital Advertising Market?
The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
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What drives the Global Digital Advertising Market?
The internet user base expansion along with self-service platforms is driving the global digital advertising market. Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also being the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market.
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https://www.thebusinessresearchcompany.com/report/digital-advertising-global-market-reportGlobal Digital Advertising Market Segments
The global digital advertising market is segmented:
By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Others
By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others
By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others
By Geography: The regions covered in the digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. Among these regions, North America accounts for the largest share in the global digital advertising market.
Digital Advertising Global Market Report 2022provides market size and growth forecasts for the global digital advertising market, global digital advertising market share, digital advertising market segments and geographies, digital advertising market competitive landscape including leading competitors’ revenues, profiles and market shares. The digital advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Digital Advertising Industry Playersinclude Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter and Sina. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.