Global Digital Signage Market Report 2022 – Market Forecast, Trends And Strategies

17 Feb, 2022

The global digital signage market size is expected to grow from $17.33 billion in 2021 to $19.69 billion in 2022 at a compound annual growth rate (CAGR) of 13.6%. The growth in the market is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The digital signage market is expected to reach $28.30 billion in 2026 at a CAGR of 9.5%.

What is the Global Digital Signage Market?

The digital signage market consists of sales of digital signage hardware and software by entities (organizations, sole traders, and partnerships) that are used to provide public information, internal communication, or share product information. Digital signage is a digital installation that uses display technologies to display multimedia content for advertising, promotions, and brand recognition, conveying internal communication for informational purposes. Digital signage includes hardware, software, and solutions that help to influence consumer experiences, customer behavior, and decision-making.

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What drives the Global Digital Signage Market?

The increasing demand for 4K and 8K resolution displays is significantly driving the growth of the digital signage market. The resolution is a measurement of pixels across the screen in both horizontal and vertical directions. The desire for greater resolution, larger-sized TVs with modern display technology that gives realistic images with better image quality and increased viewing experience is driving demand for 4K and 8K resolution screens. The display screen's display resolution produces a crisp and easy-to-read image. In stadiums, retail stores, museum theatres, and planetariums, 4K and 8K resolution displays are constructed with ideal viewing distances for varied resolutions in view. For instance, according to Consumer Technology Association report, in 2020, 4K ultra high definition (UHD) sets accounted for 25 million units, up 12% from 2019. Therefore, the increasing demand for 4K and 8K resolution displays is expected to propel the growth of the digital signage market going forward.

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Global Digital Signage Market Segments
The global digital signage market is segmented:
By Product: Standalone Display, Video Wall
By Offering: Hardware, Software, Services
By Location: Indoor, Outdoor
By End User: Retail, Education, Healthcare, Corporate, Stadium, Government, Others
By Geography: The regions covered in the digital signage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Digital Signage Global Market Report 2022provides market size and growth forecasts for the global digital signage market, global digital signage market share, digital signage market segments and geographies, digital signage market competitive landscape including leading competitors’ revenues, profiles and market shares. The digital signage market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Global Digital Signage Industry Playersinclude Samsung Electronics, LG Electronics, Leyard Optoelectronic, Sony Corporation, Sharp Corporation, Panasonic Corporation, NEC Corporation, Planar Systems Inc, Philips, Keywest Technology, Omnivex Corporation, Christie Digital Systems, BenQ Corporation, BrightSign LLC, and Toshiba. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.