The global enotourism market size is expected to grow from $6.98 billion in 2021 to $7.68 billion in 2022 at a compound annual growth rate (CAGR) of 10.05%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The enotourism market is expected to reach $12.99 billion in 2026 at a CAGR of 14.03%.
What is the Global Enotourism Market?
The enotourism market consists of sales of enotourism services by entities (organizations, sole traders, and partnerships) that offer wine tourism. Enotourism includes wine tasting or purchase, visiting various wine festivals, consumption, organized wine tours, visits to vineyards, and wineries, and other organized wine-related events.
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What drives the Global Enotourism Market?
An increase in government initiatives to encourage tourism is expected to propel the growth of the enotourism market. Governments are focusing on cultural tourism, including wine tourism to promote the integrated high-quality development of wine tourism and accelerating the development of wine tourism destinations. For instance, in September 2021 the launch ceremony of the China (Ningxia) International Wine Culture and Tourism Festival, with the theme of “Meet Ningxia Chuan – Taste Helen Mountain”, took place in He Dong Wine Town, Shizuishan City, and Ningxia. The conference aims to provide the foremost important stage, the only booth, and thus the simplest platform for the exchange and cooperation of the wine culture and tourism sector reception and abroad. Therefore, an increase in government initiatives to encourage tourism is driving the growth of the enotourism market.
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Global Enotourism Market Segments
The global enotourism market is segmented:
By Tour Type: Private Guided Tours, Self-Guided Tours
By Traveler Type: Solo, Group
By Age Group: Generation X, Generation Y, Generation Z
By Geography: The regions covered in the enotourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Enotourism Global Market Report 2022 provides market size and growth forecasts for the global enotourism market, global enotourism market share, enotourism market segments and geographies, enotourism market competitive landscape including leading competitors’ revenues, profiles and market shares. The enotourism market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Enotourism Industry Playersinclude A Great Oregon Wine Tour, Bulgaria Wine Tours, California Wine Tours, Discover Texas Wine Tours, Iowa Wine Tours, Inc., 290 Wine Shuttle, Arblaster and Clarke Wine Tours, Burdick Vineyard Tours, Cloud Climbers Jeep and Wine Tours, Grape Escapes Wine Tours, and Wine Tours. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.
