Global Digital Advertising Market Trends And Strategies Of Major Players In The Digital Advertising Market 2020
27 Nov, 2020
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The global digital advertising market is expected to increase from $160.7 billion in 2019 to $169.7 billion in 2020 at a compound annual growth rate (CAGR) of 5.57%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $237.5 billion in 2023 at a CAGR of 11.87%. The internet user base expansion along with self-service platforms is driving the global digital advertising market.
The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
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The Global Digital Advertising Market is further segmented based on platform, Ad format, Industrial vertical and geography.
By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Others.
By Ad Format: Digital Display Ad (Programmatic And Non-Programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others.
By Industrial Vertical: Media And Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power, And Utilities, Others.
By Geography: The global digital advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Among these regions, the North American digital advertising market was the largest region in the global digital advertising market in 2019.
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Trends In The Digital Advertising Market
Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted AR in their advertising strategies to enhance the user experience.
Digital Advertising Global Market Report 2020 is one of a series of new reports from The Business Research Company that provides digital advertising market overviews, analyzes and forecasts market size and growth for the global digital advertising market, digital advertising market share, digital advertising market players, digital advertising market segments and geographies, digital advertising market’s leading competitors’ revenues, profiles and market shares. The digital advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.