Global Billboard And Outdoor Advertising Market Trends And Strategies Of Major Players In The Billboard And Outdoor Advertising Market 2021-2030

18 Oct, 2021

The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Only goods and services traded between entities or sold to end consumers are included.

Global Billboard And Outdoor Advertising Market Size And Drivers:

The global billboard & outdoor advertising market is expected to grow from $60.23 billion in 2020 to $66.63 billion in 2021 at a compound annual growth rate (CAGR) of 10.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $90.06 billion in 2025 at a CAGR of 7.8%. The increase in digital out of home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising market.

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Trends In The Global Billboard And Outdoor Advertising Market

The expansion of programmatic media buying is a growing trend in the field of digital out of home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This approach uses data insights and algorithms to display the right advertisements to the right person at the right place and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, Vodafone, a global telecom brand, entered in digital media buying in 2018 and estimated a budget of almost $500 million for global media planning and buying. Mobile location data and visual sensors are expected to trigger programmatic DOOH. Historical and real-time audience demographics and movements around DOOH displays are obtained from mobile data service providers. Platforms like Quividi and Admobilize use camera sensors to detect audience demographics and their engagement. Both of these data are combined to target the appropriate audience for the right advertising.

Global Billboard And Outdoor Advertising Market Segments:
The global billboard and outdoor advertising market is further segmented –
By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Others
By Application: Highways, Railway Stations, Buildings, Automobiles, Others
By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
By Geography: The global billboard and outdoor advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

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Billboard And Outdoor Advertising Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides billboard and outdoor advertising market overviews, analyzes and forecasts market size and growth for the global billboard and outdoor advertising market, billboard and outdoor advertising market share, billboard and outdoor advertising market players, billboard and outdoor advertising market segments and geographies, billboard and outdoor advertising market’s leading competitors’ revenues, profiles and market shares. The billboard and outdoor advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.