Global Direct Mail Advertising Market Report 2020 - Opportunities And Strategies, Market Forecast And Trends
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The global direct mail advertising market is expected to grow from $66.84 billion in 2019 to $67.34 billion in 2020 at a compound annual growth rate (CAGR) of 0.75%. The direct mail volume was down in the first quarter; however, the COVID-19 outbreak favored this market as some of the biggest brands have adopted direct mail advertising during the lockdown period. The pandemic has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities. With consumers staying at home over the past few months due to the pandemic, direct mail has become a marketing strategy to reach the consumers at home. The market is then expected to reach $70.66 billion in 2023 at a CAGR of 1.62%. The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market.
The direct mail advertising market consists of the sales of direct mail advertising services and related goods by entities (organizations, sole traders and partnerships) that create and manage advertisement and promotional activities by mail. The content and mode of advertisement can be customized according to the target audience. Only goods and services traded between entities or sold to end consumers are included.
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The Global Direct Mail Advertising Market is further segmented based on type and geography.
By Type: Postcards, Self-Mailers, Letters and Envelope, Dimensional Mailers, Catalogs.
By Geography: The global direct mail advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Among these regions, the Asia-Pacific direct mail advertising was the largest region in the global direct mail advertising market in 2019.
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Trends In The Direct Mail Advertising Market
Direct mail advertisers are using augmented reality to modernize direct mail advertising. Augmented reality is a huge engaging medium and it creates more opportunities that can make direct mails interactive.
Direct Mail Advertising Global Market Report 2020 is one of a series of new reports from The Business Research Company that provides direct mail advertising market overviews, analyzes and forecasts market size and growth for the global direct mail advertising market, direct mail advertising market share, direct mail advertising market players, direct mail advertising market segments and geographies, direct mail advertising market’s leading competitors’ revenues, profiles and market shares. The direct mail advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.