Marketing Research And Analysis Services Global Market To Reach Value Of About $83 Billion In 2025

The marketing research and analysis services market consists of the sales of marketing research and analysis services and related goods by entities (organizations, sole traders, and partnerships) that are engaged in systematically gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing and management analytics and consumer insights. Only goods and services traded between entities or sold to end consumers are included.

Global Marketing Research And Analysis Services Market Size And Drivers:

The global marketing research and analysis services market is expected to grow from $65.08 billion in 2020 to $68.73 billion in 2021 at a compound annual growth rate (CAGR) of 5.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $83.39 billion in 2025 at a CAGR of 5%. The companies operating in the various industries are concentrating on increased profits and expanding consumer base by focusing on customer satisfaction. This is likely to act as a major driver for the development of the marketing research and analysis services industry over the forthcoming years.

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Trends In The Global Marketing Research And Analysis Services Market

Artificial intelligence is a leading trend in the market research and analysis services industry. Increasing usage of the internet is forcing companies to make their product available online. The consumers rely on reviews, consumer surveys, and questionnaires before making a purchase. AI will ease the task of field engagement to perform these applications. For instance, Google Home, Amazon’s Echo, and other chatbots are creating a wave of artificial intelligence (AI) in market analysis. Artificial intelligence is significantly contributing to the growth of market analysis by eliminating the traditional research methods including surveys and qualitative research. Moreover, data scientists are expected to play a crucial role in enterprises to gather valuable insights on consumer behavior patterns through AI tools and social media platforms. Thus, artificial intelligence is anticipated to gain popularity in the marketing research and analysis services market.

Global Marketing Research And Analysis Services Market Segments:
The global marketing research and analysis services market is further segmented based on type, end use industry and geography.
By Type: Quantitative, Qualitative, Primary, Secondary
By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Others
By Geography: The global marketing research and analysis services market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

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Marketing Research And Analysis Services Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides marketing research and analysis services market overviews, analyzes and forecasts market size and growth for the global marketing research and analysis services market, marketing research and analysis services market share, marketing research and analysis services market players, marketing research and analysis services market segments and geographies, marketing research and analysis services market’s leading competitors’ revenues, profiles and market shares. The marketing research and analysis services market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.