The market for premix cocktails consists of sales of premix cocktails and its related products. Premixed cocktails are also known as flavored alcoholic beverages, ready-to-drink (RTD) alcohol-based beverages, pre-packaged spirits, or premixed beverages. These are prepared from alcohol mix with fruit juice, contains healthy amount of carbonation, and is a packed form of alcoholic beverages for direct consumption. Premix cocktails categories can be wine-based, spirit-based, or malt-based drinks. These flavored drinks with low alcohol content are available for purchase generally through online channels, small retail shops, and convenience store
Global Premix Cocktails Market Size And Drivers:
The global premix cocktails market is expected grow from $17.05 billion in 2020 to $18.2 billion in 2021 at a compound annual growth rate (CAGR) of 6.7%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $22.42 billion in 2025 at a CAGR of 5%. Increasing consumer preferences for healthy drinks with low alcohol content is projected to boost the demand for premix cocktails over the forthcoming years.
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Trends In The Global Premix Cocktails Market
The bars are increasingly preparing premixes of cocktails and are refrigerating to serve the customers on request. The bartenders are mixing the cocktails ahead of the order and are prebatching them, giving them time to interact with the customers and make sure they have best experience. For instance, Mister Paradise, a bar and restaurant in Manhattan premixes a cocktail Café Disco and serves to its clients when ordered. Moreover, bartenders are increasingly selling their premixes outside the bar as well.
Global Premix Cocktails Market Segments:
The global premix cocktails market is further segmented –
By Product Type: Rum, Whiskey, Vodka, Wine, Others
By Flavor: Fruits, Spiced, Others
By Distribution Channel: Hyper/Supermarket, Departmental Stores, Specialty Stores, Online Retailers
By Geography: The global premix cocktails market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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Premix Cocktails Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides premix cocktails market overviews, analyzes and forecasts market size and growth for the global premix cocktails market, premix cocktails market share, premix cocktails market players, premix cocktails market segments and geographies, premix cocktails market’s leading competitors’ revenues, profiles and market shares. The premix cocktails market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
