Print Advertising Global Market To Reach Value Of About $26 Billion In 2025
9 Nov, 2021
The print advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in print media such as periodicals and print newspapers. Only goods and services traded between entities or sold to end consumers are included.
Global Print Advertising Market Size And Drivers:
The global print market is expected to decline from $32.49 billion in 2020 to $32.05 billion in 2021 at a compound annual growth rate (CAGR) of -1.4%. The print advertising market has recorded a decline owing to the closure of businesses globally due to COVID-19 restrictive measures including social distancing and movement of goods. The print advertising market is expected to reach $26.45 billion in 2025 at a CAGR of -4.7%. The huge population that subscribes to newspapers and magazines drives the print advertising market.
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Trends In The Global Print Advertising Market
Brands have exerted towards long-form of print ads, that is, full-page, full-worded communications. This is likely to be a major trend in the print advertising market. Brands, in general, will have a lot to communicate to their customers and positions to articulate, therefore, require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual. For instance, in July 2020, MasterCard published a two-page broadcast in The New York Times to express its support for the LGBTQIA+ community. Also, for its support for GLAAD's NEON Legacy Series, a photo and video collection was created by Black LGBTQIA+ creators. In 2020, P&G has published a long-form of a print ad for its product Secret Deodorant/Anti-Perspirant that focuses on asking people to take part in Secret's call for gender equality.
Global Print Advertising Market Segments:
The global print ad market is further segmented –
By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Others
By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Others
By Geography: The global print advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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https://www.thebusinessresearchcompany.com/report/print-advertising-global-market-report-2020-30-covid-19-growth-and-changePrint Advertising Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides print advertising market overviews, analyzes and forecasts market size and growth for the global print advertising market, print advertising market share, print advertising market players, print advertising market segments and geographies, print advertising market’s leading competitors’ revenues, profiles and market shares. The print advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.