Global Print Advertising Market Report 2020 - Opportunities And Strategies, Market Forecast And Trends
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The global print advertising market is expected to decline from $39.30 billion in 2019 to $35.44 billion in 2020 at a compound annual growth rate (CAGR) of -9.82%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is expected to further decline and reach $30.8 billion in 2023 at a CAGR of -4.57%. Internet access, digital advertising, and an increase in the use of social media are acting as huge contributors to the decline in print production. The huge population that subscribes to newspapers and magazines drives the print advertising market.
The print advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in print media such as periodicals and print newspapers. Only goods and services traded between entities or sold to end consumers are included.
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The Global Print Advertising Market is further segmented based on type, industry and geography.
By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Others.
By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Others.
By Geography: The global print advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Among these regions, the Asia-Pacific print advertising market was the largest region in the global print advertising market in 2019.
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Trends In The Print Advertising Market
Brands have shifted towards long-form of print ads, that is, full-page, full-worded communications. This is likely to be a major trend in the print advertising market. Brands in general have a lot to communicate to their customers and positions to articulate, therefore, they require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual.
Print Advertising Global Market Report 2020 is one of a series of new reports from The Business Research Company that provides print advertising market overviews, analyzes and forecasts market size and growth for the global print advertising market, print advertising market share, print advertising market players, print advertising market segments and geographies, print advertising market’s leading competitors’ revenues, profiles and market shares. The print advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.