Global TV Advertising Market Report 2020 - Opportunities And Strategies, Market Forecast And Trends
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The global TV advertising market is expected to decline from $102.02 billion in 2019 to $96.92 billion in 2020 at a compound annual growth rate (CAGR) of -5:00%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $98.41 billion in 2023 at a CAGR of 0.51%. The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market.
The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on television. Only goods and services traded between entities or sold to end consumers are included.
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The Global TV Advertising Market is further segmented based on service type, delivery platform, broadcasting services, time slot and geography.
By Service Type: Terrestrial, Multichannel, Online.
By Delivery Platform: Cable Television, Satellite Television.
By Broadcasting Services: Advertisement, Subscription.
By Time Slot: 20 Seconds, 60 Seconds, More Than 60 Seconds.
By Geography: The global TV advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Among these regions, the North American TV advertising market was the largest region in the global TV advertising market in 2019.
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Trends In The TV Advertising Market
Programmatic TV advertising is increasingly becoming popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements by automatically leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads a company wants on as many platforms as they desire.
TV Advertising Global Market Report 2020 is one of a series of new reports from The Business Research Company that provides TV advertising market overviews, analyzes and forecasts market size and growth for the global TV advertising market, TV advertising market share, TV advertising market players, TV advertising market segments and geographies, TV advertising market’s leading competitors’ revenues, profiles and market shares. The TV advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.