Hard Seltzer Global Market Sees Growth Rate Of 18% Through 2022

21 Feb, 2022

The global hard seltzer market size is expected to grow from $10.50 billion in 2021 to $12.35 billion in 2022 at a compound annual growth rate (CAGR) of 17.6%. The change in the market growth trend is mainly due to the companies stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2020. The hard seltzer market is expected to reach $23.45 billion in 2026 at a CAGR of 17.4%.

What is the Global Hard Seltzer Market?

The hard seltzer market consists of sales of hard seltzer beverages by entities (organizations, sole traders, and partnerships) that is a type of highball drink containing seltzer, alcohol, and often fruit flavorings. Hard seltzer is an alcoholic beverage created from fermented grapes that are considered a better alternative to soda because it is gluten-free, low in calories, low in alcohol, and low in sugar. Hard seltzers are also named alcoholic seltzer, hard sparkling water, and spiked seltzer.

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What drives the Global Hard Seltzer Market?

The rising consumer preference for carbonated beverages with reduced alcoholic content is expected to propel the growth of the hard seltzer market going forward. Carbonated beverages are drinks that include carbon dioxide dissolved in water, resulting in fizzing and bubbling. Carbonated water is mixed with alcohol and fruit flavors to make hard seltzer. For instance, according to PepsiCo, a US-based carbonated beverages company, India's annual per-capita bottle consumption in beverages increased by 84 bottles in 2021. In India, carbonated drinks account for 51% of PepsiCo's total sales. Therefore, the rising consumer preference for carbonated beverages drives the growth of the hard seltzer market.

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Global Hard Seltzer Market Segments
The global hard seltzer market is segmented:
By Type: ABV More Than 5%, ABV Less Than 5%
By Flavors: Cherry, Grapefruit, Mango, Lime, Others
By Packaging: Cans, Glass, Others
By Application: Hypermarkets and Supermarkets, Convenience Stores, Others
By Geography: The regions covered in the hard seltzer market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Hard Seltzer Global Market Report 2022provides market size and growth forecasts for the global hard seltzer market, global hard seltzer market share, hard seltzer market segments and geographies, hard seltzer market competitive landscape including leading competitors’ revenues, profiles and market shares. The hard seltzer market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Global Hard Seltzer Industry Playersinclude Anheuser-Busch InBev, Barefoot Cellars, Blue Marble, Boathouse Beverage Co., Future Proof Brands LLC, Cutwater Spirits, High Noon Spirits Company, Kona Brewing Co, Lift Bridge Brewing Co., Smirnoff, Nauti Seltzer, White Claw, NÜTRL, Vizzy Hard Selter, Boston Beer Company, and Mother Earth Brewing Company. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.