The global male toiletries market size is expected to grow from $23.30 billion in 2021 to $24.65 billion in 2022 at a compound annual growth rate (CAGR) of 5.8%. The growth in the market is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The male toiletries market is expected to reach $28.04 billion in 2026 at a CAGR of 3.3%.
What is the Global Male Toiletries Market?
The male toiletries market consists of sales of male toiletries by entities (organizations, sole proprietorships, and partnerships) that are consumer products used by males for overall personal hygiene and beautification. Males are paying more attention to fashion, appearance enhancement, and image consciousness. So, they are spending money on various toiletry products such as shaving products, facial cleansers, deodorants, skincare products, exfoliators, anti-aging creams, sunscreens, and others.
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What drives the Global Male Toiletries Market?
The increasing demand for male toiletries from metrosexual men is expected to propel the growth of the male toiletries market in the coming years. A guy of indeterminate sexuality who is exceptionally careful about his grooming and appearance generally spends a substantial amount of time and money on shopping as part of this, is referred to as a metrosexual, a combination of metropolitan and sexual. Therefore, the increasing demand from metrosexual men fuels the male toiletries market.
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Global Male Toiletries Market Segments
The global male toiletries market is segmented:
By Product: Deodorants, Haircare Products, Skincare Products, Shower Products
By Type: Mass Products, Premium Products
By Distribution Channel: Supermarkets and Hypermarkets, Pharmacies, Specialty Stores, Departmental Stores, Others
By Geography: The regions covered in the male toiletries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Male Toiletries Global Market Report 2022provides market size and growth forecasts for the global male toiletries market, global male toiletries market share, male toiletries market segments and geographies, male toiletries market competitive landscape including leading competitors’ revenues, profiles and market shares. The male toiletries market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Male Toiletries Industry Playersinclude Beiersdorf AG, L’Oréal SA, Procter & Gamble Company (P&G), Shiseido Company, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-john Group, Unilever PLC, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., and Brickell Men's Products. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.
