Global Marketing Automation Market Report 2022 – Market Forecast, Trends And Strategies

3 Aug, 2022

The global marketing automation market size is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The global marketing automation market size is expected to grow to $9.36 billion in 2026 at a CAGR of 12.5%.

What is the Global Marketing Automation Market?

The marketing automation market consists of sales of marketing automation software by entities (organizations, sole traders, and partnerships) that helps to identify potential customers, automating the process of nurturing the leads to sales readiness. Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

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What drives the Global Marketing Automation Market?

The increase in big data and data analytics solutions is expected to drive the growth of the marketing automation market going forward. Big data and data analytics have become extremely important tools for marketing automation companies since they let them get deep insights into customers, the choices to provide the right offers at the right time, nurture their potential customers and help them in next-level lead scoring. A marketing automation company may dynamically respond to its present and future clients' behavior and design a strategy that works for them by leveraging methods and practices from big data and data science. For instance, according to Tech Jury, US-based software and tech review company, by 2023, the big data analytics market will reach $103 billion. In addition, big data growth statistics reveal that data creation will be over 180 zettabytes by 2025. Moreover, in 2019, the Big Data banking analytics market had hit $29.87 billion, which was set to grow at a CAGR of 12.97% between 2020-2025 to $62.10 billion by 2025. Hence, the growth of big data and data analytics is acting as a primary growth-inducing factor for this market.

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Global Marketing Automation Market Segments
The global marketing automation market is segmented:
By Component: Software, Services
By Deployment: On-Premises, Cloud
By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises
By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Others
By End-Use: BFSI, Retail, Healthcare, Telecom and IT, Discrete Manufacturing, Government and Education, Others
By Geography: The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Marketing Automation Global Market Report 2022provides market size and growth forecasts for the global marketing automation market, global marketing automation market share, marketing automation market segments and geographies, marketing automation market competitive landscape including leading competitors’ revenues, profiles and market shares. The marketing automation market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Global Marketing Automation Industry Playersinclude SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft, and SharpSpring Inc. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.