Global Print Advertising Market Report 2022 – Market Forecast, Trends And Strategies

The global print advertising market is expected to decline from $31.84 billion in 2021 to $31.63 billion in 2022 at a compound annual growth rate (CAGR) of -0.7%. The print advertising market has recorded a decline owing to the closure of businesses globally due to COVID-19 restrictive measures including social distancing and movement of goods. The print advertising market is expected to reach $28.40 billion in 2026 at a CAGR of -2.7%.

What is the Global Print Advertising Market?

The print advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in print media such as periodicals and print newspapers. Only goods and services traded between entities or sold to end consumers are included.

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What drives the Global Print Advertising Market?

The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the popular publication types with good scope for ads. People of all ages read newspapers and magazines that are the mainstay of these print advertisements, however, the majority of the subscribers who pay for newspaper subscriptions are older adults and long-time readers. They find it easy to read newspapers as it provides them the leisure to read as per their time, and also that they use significantly fewer digital applications and spend less time on gadgets. This factor contributes to the growth of the print advertising market.

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Global Print Advertising Market Segments
The global print advertising market is segmented:
By Type: Newspaper Advertising, Magazine Advertising, Posters and Banners, Others
By Industry: Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Others
By Provider: Large Enterprise, Small and Medium Enterprise
By Geography: The regions covered in the print advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Print Advertising Global Market Report 2022provides market size and growth forecasts for the global print advertising market, global print advertising market share, print advertising market segments and geographies, print advertising market competitive landscape including leading competitors’ revenues, profiles and market shares. The print advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Global Print Advertising Industry Playersinclude Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies and Hakuhodo. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.