The global subscription e-commerce market size is expected to increase from $72.91 billion in 2021 to $120.04 billion in 2022 at a compound annual growth rate (CAGR) of 64.64%. The change in the subscription e-commerce market growth trend is mainly due to companies' stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2020. The global market is expected to reach $904.28 billion in 2026 at a CAGR of 65.67%.
What is the Global Subscription E-Commerce Market?
The subscription e-commerce market consists of sales of subscription e-commerce services by entities (organizations, sole traders, and partnerships) that allow customers to subscribe to their websites or apps for recurring delivery of products or services. Subscription services in the e-commerce industry have grown significantly in recent years as consumer demand for online spending has increased. Subscription services can benefit businesses with regular cash flow, increased customer retention, and improved business growth decisions.
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What drives the Global Subscription E-Commerce Market?
The rapid growth of online shopping will contribute to the growth of the subscription e-commerce market going forward. The benefits of online shopping over retail purchases are shifting consumer preferences towards online shopping, especially those who opt for a subscription with additional benefits. Customers prefer to shop online because it increases convenience, reduces reliance on store visits, lowers travel costs, expands market space, lowers overheads, lowers costs, provides detailed information about products and services, and enables price comparisons, availability in a wide range of products, customer satisfaction, and the absence of crowds. The increasing growth of online shopping will boost the demand for subscription e-commerce.
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Global Subscription E-Commerce Market Segments
The global subscription e-commerce market is segmented:
By Type of Subscription: Service Subscription, Subscription Box, Digital Content Subscription, Others
By Payment Mode: Online, Offline
By End-User: Women, Men, Kids
By Application: Beauty and Personal Care, Food and Beverage, Clothing and Fashion, Entertainment, Health and Fitness, Others
By Geography: The regions covered in the subscription e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Subscription E-Commerce Global Market Report 2022provides market size and growth forecasts for the global subscription e-commerce market, global subscription e-commerce market share, subscription e-commerce market segments and geographies, subscription e-commerce market competitive landscape including leading competitors’ revenues, profiles and market shares. The subscription e-commerce market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Subscription E-Commerce Industry Playersinclude Amazon.Com, Unilever (Dollar Shave Club), Blue Apron Holdings, Netflix, Ipsy, Personalized Beauty Discovery (Ipsy), PetSmart, Hello Fresh, Flintobox, Nature Delivered, The Walt Disney Company, Edgewell Personal Care (Harry’s), Birch Box, Sephora Play, Barkbox, Magento, WIX, Subbly, Sellfy, Recurly, Justfab, Porsche, and WooCommerce. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.
