Global Media Market Trends And Strategies Of Major Players In The Media Market 2021-2030
15 Mar, 2021
The media market consists of sales of television and radio programs, motion pictures, digital content, and commercials along with video and audio recordings, video and mobile games and publications by entities (organizations, sole traders and partnerships) that produce and distribute television and radio programs, motion pictures, and commercials along with video and audio recordings, video and mobile games including board games in an electronic format and publications. Examples of revenues are license fees, subscription fees and payments for advertising.
Global Media Market Size And Drivers:
The global media market is expected to grow from $1.71 trillion in 2020 to $2.67 trillion in 2025 at a rate of 9.3%. The media market is then expected to grow at a CAGR of 10.6% from 2025 and reach $4.41 trillion in 2030.
The penetration of newer distribution platforms like internet protocol television (IPTV) and Direct-to-home (DTH) and online platforms such as YouTube, Vimeo is driving the growth of the film and music market.
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Trends In The Global Media Market
The rise in social media and the increasing volume of consumer data is driving growth in the book publishers industry. Book publishers can have broad and deeper visibility on their consumers, distributors and other stake holders. Publishers with digital first model are investing significantly in building in-house data and analytics team. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as social signals, book tours, prices and authors.
Global Media Market Segments:
The global media market is further segmented based on type and geography.
By Type: TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media, Cable and Other Subscription Programming.
By Geography: The global media market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Among these regions, North America is the largest region in the global media market, accounting for 33.3% of the total market.
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Media Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides media market overviews, analyzes and forecasts market size and growth for the global media market, media market share, media market players, media market segments and geographies, media market’s leading competitors’ revenues, profiles and market shares. The media market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.