TV Advertising Global Market Sees Growth Rate Of 5% Through 2022
27 Jan, 2022
The global tv market is expected to grow from $91.72 billion in 2021 to $95.98 billion in 2022 at a compound annual growth rate (CAGR) of 4.6%. The growth in the TV advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The TV advertising market is expected to reach $105.96 billion in 2026 at a CAGR of 2.5%.
What is the Global TV Advertising Market?
The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on television. Only goods and services traded between entities or sold to end consumers are included.
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What drives the Global TV Advertising Market?
The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and is 100% viewed by the subscriber. These advertisements are known as Subscription Supported Video-on-Demand Services. When such ads are viewed by the audience, it reinforces the brand's message. The total OTT ad spending amount for 2020 was $990 million. Increased increase is forecast in the coming years, culminating in the $2.37 billion projected OTT ad spending in 2025, suggesting that advertising on streaming services is expanding at rapid speed. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising.
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https://www.thebusinessresearchcompany.com/report/tv-advertising-global-market-reportGlobal TV Advertising Market Segments
The global TV advertising market is segmented:
By Service Type: Terrestrial, Multichannel, Online
By delivery platform: Cable Television, Satellite Television
By Broadcasting services: Advertisement, Subscription
By Time slot: 20 seconds, 60 seconds, More than 60 seconds
By Geography: The regions covered in the TV advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
TV Advertising Global Market Report 2022provides market size and growth forecasts for the global TV advertising market, global TV advertising market share, TV advertising market segments and geographies, TV advertising market competitive landscape including leading competitors’ revenues, profiles and market shares. The TV advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global TV Advertising Industry Playersinclude CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.