The global web content, search portals, and social media market size is expected to grow from $541.13 billion in 2021 to $674.78 billion in 2022 at a compound annual growth rate (CAGR) of 24.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $1682.77 billion in 2026 at a CAGR of 25.7%.
What is the Global Web Content, Search Portals, And Social Media Market?
The web content, search portals, SEO services, and social media market consists of the revenues generated from sales of advertising, subscriptions, and advisory services by entities (organizations, sole traders, or partnerships) that publish and/or broadcast content on the internet exclusively, or operate websites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as web search portals), or operate websites that enable customers to interact, create and share content and information or provide advisory services for businesses to optimize their websites.
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What drives the Global Web Content, Search Portals, And Social Media Market?
Rising penetration of mobile, tablet and other electronics and rising data consumption will drive the web content, search portals, SEO services, and social media market. An increase in sales of internet-accessible electronic devices such as smartphones and tablets leads to an increase in the consumption of digital content. For example, the total number of smartphone devices across the world reached 6 billion in 2020, that is eight people out of 10 owned a smartphone in 2020, eventually driving the revenues of web content, search portals, SEO services, and social media companies. This increasing use of smartphones is expected to increase internet usage, hence driving the web content, search portals, SEO services, and social media market.
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Global Web Content, Search Portals, And Social Media Market Segments
The global web content, search portals, and social media market is segmented:
By Type: Social Media, Internet Search Portals, Digital Publishing and Content Streaming, Search Engine Optimization Services
By Deployment Mode: On-Premises, Cloud
By Organization Size: Large Enterprises, Small and Medium-Sized Enterprises (SMEs)
By Geography: The regions covered in the web content, search portals, and social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
Web Content, Search Portals, And Social Media Global Market Report 2022provides market size and growth forecasts for the global web content, search portals, and social media market, global web content, search portals, and social media market share, web content, search portals, and social media market segments and geographies, web content, search portals, and social media market competitive landscape including leading competitors’ revenues, profiles and market shares. The web content, search portals, and social media market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
Global Web Content, Search Portals, And Social Media Industry Playersinclude Google, Facebook, Tencent, Baidu, and Netflix. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.
