Wi-Fi Analytics Global Market Sees Growth Rate Of 29% Through 2022

The global Wi-Fi analytics market size is expected to grow from $9.36 billion in 2021 to $12.06 billion in 2022 at a compound annual growth rate (CAGR) of 28.8%. The global Wi-Fi analytics market size is expected to grow to $29.46 billion in 2026 at a CAGR of 25.0%.

What is the Global Wi-Fi Analytics Market?

The Wi-Fi analytics market consists of sales of Wi-Fi analytics solutions by entities (organizations, sole traders, and partnerships) that refer to a set of activities collecting and analyzing customer data from Wi-Fi-enabled devices through Wi-Fi access points. Wi-Fi Analytics is data captured through various Wi-Fi access points such as smartphones and laptops. The data is used to report performance indicators including customer traffic, dwell time, and churn likelihood, and also to analyze the behavioral pattern, locations, demographic data, and for digital marketing, which will help the business to improve operations, and enhance marketing trends, and track campaign results.

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What drives the Global Wi-Fi Analytics Market?

The rise in the deployment of Wi-Fi connections is significantly contributing to the growth of the Wi-Fi analytics market. A Wi-Fi network is an internet connection shared by a wireless router with multiple devices in a home or business. The deployment of Wi-Fi networks rapidly gaining popularity as more people use laptops, tablets, and smartphones. For instance, according to estimates from the International Telecommunication Union (ITU), there were over 4 billion internet users in 2019 (53.6% of the world population). In addition, Cisco, a US-based networking hardware company forecasts a fourfold increase in Wi-Fi hotspots to 628 million in 2023 in its Annual Internet Report. Therefore, the rapid growth in the deployment of Wi-Fi connections will support the growth of the Wi-Fi analytics market.

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Global Wi-Fi Analytics Market Segments
The global wi-fi analytics market is segmented:
By Component: Solution, Services
By Deployment: Cloud-Based, On-Premise
By Application: Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics
By Industry Vertical: Retail, Hospitality and Tourism, Sports and Entertainment, Transportation, Healthcare, Others
By Geography: The regions covered in the wi-fi analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

Wi-Fi Analytics Global Market Report 2022provides market size and growth forecasts for the global wi-fi analytics market, global wi-fi analytics market share, wi-fi analytics market segments and geographies, wi-fi analytics market competitive landscape including leading competitors’ revenues, profiles and market shares. The wi-fi analytics market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Global Wi-Fi Analytics Industry Playersinclude Cisco Systems Inc, Skyfii Limited, Purple Wi-Fi, Fortinet Inc., Zebra Technologies, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope, Soft Emirates, Yelp, Wefi, Extreme Networks, Singtel, SpotOn, Aislelabs, and MetTel. Based on industry trends and company analysis, the report explains a number of strategies for companies in the market.